Rebrand -- What's a Lovemark, Anyway?
Kerry Harris
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Posted 12.23.2012
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Canada Business
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Penn State,
Blackberry Brand,
Rim,
Livestrong,
Lovemark,
Business Branding,
Blackberry,
Branding,
Business,
Bernie Madoff,
Lance Armstrong,
Brands,
Rebranding,
Canada Business News
What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).
