Bernie Madoff

Five Steps To Help You Avoid Investment Fraud

Bob Stammers | Posted 05.11.2014 | Canada Business
Bob Stammers

When the conversation turns to fraud, investors can sometimes forget that tried-and-tested investment management principles still need to be applied. Even though diversification is one of the most fundamental and enduring investment principles, many investors forget to ensure their assets are diversified widely enough.

Rebrand -- What's a Lovemark, Anyway?

Kerry Harris | Posted 12.23.2012 | Canada Business
Kerry Harris

What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).