Big Data

Don't Attribute Posts That 'Go Viral' To Neuroscience

Neil Seeman | Posted 04.15.2014 | Canada
Neil Seeman

Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.

You Want My Data? What's it Worth?

Carlos de Torres | Posted 02.19.2014 | Canada Business
Carlos de Torres

For many businesses, Big Data may have been (and probably still is) the go-to agenda item in the board-room. Understanding, measuring and gaining business intelligence from our growing plethora of digitized customer data will remain top of mind for the foreseeable future. People are now aware that their personal data is worth something.

Attack Plagiarism but Defend Student Creativity

Neil Seeman | Posted 04.02.2014 | Canada Living
Neil Seeman

Many years later, now ensconced in the Internet software world, I have learned just how skilled young students are in the ways of mosaic plagiarism. I believe in the rule of law and the science of intellectual property law. Yet encouraging creativity in young minds should be paramount for any teacher.

What's Bigger Than Big Data?

Mitch Joel | Posted 03.23.2014 | Canada Business
Mitch Joel

I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with big data because, quite frankly, most brands don't even have a proper definition for what big data means.

Don't Mistake 'Likes' on Facebook For Real Social Change

Neil Seeman | Posted 01.23.2014 | Canada Living
Neil Seeman

"Clicking" on Facebook to save the life of a child in the poorest regions of the world, language that seeps in to pricey corporate social responsibility campaigns online, encourages clicktivism and slacktivism. For any important issue, such as electoral reform, clicking on a petition or 'liking' a YouTube clip doesn't cut it.

What Do Organizations Learn When You Give Them Your Data?

Nikolas Badminton | Posted 01.23.2014 | Canada Business
Nikolas Badminton

Just hashtag your picture and you'll be in the running for a prize. Check-in and we'll give you a discount. Give us your opinion and feel like you've been heard. It's a world full of customer wins but what the hell can we do with that data? Can we know you better? Can we predict a behaviour that applies across our customer base? Maybe a little, but it is fuzzy logic at best and the gut feel reflex is alive and well but with a little more colour.

Do You Have A Microchip in Your Digestive Tract?

Dax Hamman | Posted 01.23.2014 | Canada Business
Dax Hamman

Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.

If You Think You're an Iconoclast You're Probably a Fool

Neil Seeman | Posted 01.23.2014 | Canada
Neil Seeman

To be labeled an iconoclast, and then, to believe it, is delusional. Labels such as "genius" are just that. It is statistically certain that the vast majority of people who have been labeled geniuses, savants, prodigies or iconoclasts -- if they believe it -- are fools.

Why Your URL Bar Matters, and Why Silicon Valley Should Take Note

Neil Seeman | Posted 09.22.2013 | Canada
Neil Seeman

If you use the Internet, you've likely used something in the last month, but it's not something at the top of your lips: the URL bar. It's also called...

How a Data-Driven Society Can Benefit Us

Dax Hamman | Posted 07.06.2013 | Canada Business
Dax Hamman

There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. Let's examine some of the possibilities of how Big Data may change society for the better.

The Danger of Taking Facebook "Likes" Too Seriously

Neil Seeman | Posted 06.26.2013 | Canada
Neil Seeman

A recent study on hospital quality and Facebook "Likes", was, in fact, distributed to me by the $48 billion tax-payer funded Ontario Ministry of Health and Long-Term Care, as if it were of grand global significance to data researchers. Facebook, lest I remind readers, is a game, originally designed to compare the beauty of freshman women at Harvard. To suggest that the number of "Likes" that an attractive young woman, subjectively defined, correlated in any manner or form with her intelligence or studiousness, is absurd. What would be a statistical certainty is that one could correlate her presumed beauty with something. Correlations, as any undergraduate student knows, do not equal cause, especially in the era of Big Data.

The Problem With Allowing Consumers to Opt Out

Mitch Joel | Posted 06.15.2013 | Canada Business
Mitch Joel

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

Federal Open Government Minister Not Fan Of Open Government

Vincent Gogolek | Posted 05.04.2013 | Canada British Columbia
Vincent Gogolek

Treasury Board President Tony Clement is the federal government's Mr. Open Government, but in many ways, his much-hyped open data schemes testify to the Conservative government's general trend toward secrecy and one-way transparency.

Three Predictions About the Internet That (Kind of) Came to Pass

Neil Seeman | Posted 04.15.2013 | Canada Business
Neil Seeman

In this era of Big Data, three visions of the future of the Internet have crystallized. Depending on which vision emerges as correct will impact knowledge-generation forever. There's the Zuckerberg Vision, the Tim Berners-Lee Vision and the Jimmy Wales Vision.

What Is the Future of Advertising?

Hessie Jones | Posted 02.20.2013 | Canada Business
Hessie Jones

I was fortunate enough to work for Hunter Madsen, the Yahoo! guru who led the team that developed Behavioural Targeting for the company back in early-to-mid 2005. We were in awe as Hunter explained the mechanics of targeting users within the network, based on where they'd been, what content they consumed, what they searched for.

New Year's Business Resolution: Think Big Data

Paul Barter | Posted 02.16.2013 | Canada Business
Paul Barter

On the heels of big data grabbing headlines the world over for its role in President Obama's re-election, could 2013 be the year big data makes the big leap into the mainstream, especially business? The task ahead of us is to take the promise of big data and realize it in every department and in every industry. Some surprising pioneers are already leading the way.

Technology and Political Campaigns: Not Just Robocalls

Alison Loat | Posted 01.20.2013 | Canada Politics
Alison Loat

As Canadians respond to allegations about the misuse of robocalls in the 2011 federal campaign, it's critical that such technologies are not confused with tactics. The public debate must consider the potential these technologies offer political leaders to more effectively reach the citizens they serve.

Preparing Business for Data Next: Tellagence Challenges Business to Focus on Relationships

Hessie Jones | Posted 12.29.2012 | Canada Business
Hessie Jones

Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.

Canada welcomes the IT world

Elaine Mah | Posted 12.18.2012 | Canada Business
Elaine Mah

Next week, the who's who of the information and communications technology (ICT) industry around the world will arrive in Montreal, Canada, for the biannual World Congress of Information Technology (WCIT). With all the economic upheaval making business headlines, why does this specialized gathering matter?

Is Big Data Really Such a Big Deal?

Elaine Mah | Posted 10.27.2012 | Canada Business
Elaine Mah

I haven't been able to pick up a paper or surf online recently without getting bombarded with news, research or expert opinions featuring Big Data and its value to the future of business. I worry that without engagement and investment, the promise of Big Data initiatives will remain just a promise.

The Google of Medicine

Miro Cernetig | Posted 06.13.2012 | Canada
Miro Cernetig

We live in an age when the stethoscope, one of modern medicine's oldest tools, and the microchip, the device powering the digital revolution, are now linked. It presents the most exciting healthcare breakthrough we have today.