We will all make thousands of recommendations over our lifetime. Statistics and experience show word-of-mouth is the number one purchase influencer with 70 per cent of our brand mentions coming with a recommendation. After all, how did you meet your hairdresser, your dentist or find the perfect restaurant on your last jaunt?
Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.
Because, I don't know about you, but I'm starting to really get tired of living in a world that facilitates and celebrates the culture of crass and the glorification of stupid. And make no mistake about it. While stupid is everywhere, nowhere is it more pronounced than on the web these days. Mainly because it's easy, it's free, it's everywhere, and it's the fastest route to notoriety and fame. There's good stuff out there. Stuff that both manages to communicate something good and entertain at the same time. One doesn't cancel out the other. It's not an either/or proposition. We just need to sift through the flotsam rising all too often on the top of the information cesspool to get to it.
It's been planes, trains, hotels and automobiles for me this week and here's what caught my attention along the way. How many times a day do you Google something? It's such a part of our everyday life that it's as important as oxygen at SavvyMom HQ. But have you ever wondered what the "Google machine" actually looks like?
Sometimes we all need a little reminder of what we're grateful for -- like a long weekend, good food and our families. We hope you enjoy some of these simple Thanksgiving recipes and craft ideas. Be warned -- there are a lot of delicious dessert recipes ahead (but we didn't leave out the brussels sprouts).
A former CBC colleague-turned-journalism professor very politely questions the ethics of my writing this column for HuffPost. Surely, he suggests delicately, the internet in general -- and aggregators like HuffPost in particular -- are killing traditional mainstream, general-interest journalism. And, in the process, seriously damaging democracy. My reply...?