When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a unique, search-optimized article. Until someone steals my work and reposts it.
Before I ventured into the now growing market of fashion blogging I was not only unaware of the adventures of strangers but possibly happier for it. I did not think that life could be a series of selfie-taking, beach vacationing, perfect lunch eating scenarios. More so, it never occurred to me that this is what some people called work.
What if narcissism isn't what we assume it is? Yes, narcissists project an über-confident, egotistical image but most researchers believe this is merely a smokescreen to disguise extremely low or even non-existent self-esteem. I thought why not demonstrate it because actions speak louder than words.
We humans are a social species, and as much as we may insist otherwise, audiences give our lives value. For some its emotional value. For others, intellectual or professional. But we all seek it out. And unlike those dark pre-internet days (pre-Web 2.0, to be more accurate), the audience is out there, ready to be engaged.
I've always had an entrepreneurial drive. I still hold vivid memories of picking pears from the large tree that grew beside the trampoline in the backyard of my childhood home. I remember packing them into plastic grocery bags (we weren't all that environmentally conscious back then) and loading them into my little red wagon.
If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.
The background chatter is filled with bloggers concerned about taking professional shots of their food or composters or safe non-plastic toys and the right camera to do so. Gone are stories of parenting imperfection like why their 11-year-old still can't tie his shoes, but yet can have a girlfriend (I haven't blogged that one yet).
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
I stopped journalling because I got online. I don't think that's a bad thing, but I am realizing that reconnecting, thinking how to package myself and my experiences in a palatable way, and "making memories" is getting in the way of actually living them. That is the one thing that today's technology has taught me. I may be able to get information and companionship instantly, but it doesn't mean that I should.
This is not about Miley. It's not about back-up dancers. It's not about one entertainment show that happened one night in August 2013. It's about an institutionalized thought process that is subtly reinforced at every given opportunity. And if we stop writing about the institution, aren't we doing society a disservice?
Even if you call your blog a hobby, the brands and mainstream media are watching you these days. It is far easier to connect with brands now than it was when I started out on this journey. While I still dream of Crunchy Carpets turning into my sole bread and butter, I have (wisely, I think) regarded it more as a jumping off point and have worked hard at spreading the word about my LEARNED expertise gained through blogging and social media. I love my blog and the amazing opportunities it has brought me, but I can only imagine what it would like if I was ten years younger and so was my blog.