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Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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A quick Google search indicates that the blog industry is booming and the blogosphere is buzzing with interest and innovation. As to their evolutionary trajectory? I leave that question to the social media trend forecasters. So many media avenues for sharing information and opinions have morphed into blogs, and for better or worse, I too have been swept up into the wonderful whirlwind of blogging. I wonder, what is truly the beauty of blogs?
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It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? H...
When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.
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The bloggers currently in the market make it seem so easy, like all you have to do is take a couple of pics, throw some filters in, drop a line or two and voila! You're a blogger! Except wait... turns out there's a lot of work involved behind the scenes most people are not privy to.
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a unique, search-optimized article. Until someone steals my work and reposts it.
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Blogging became my way to connect to other parents in a natural way, and connect as a writer and artist to something else on a deeper level, my creativity, and need to share my own learning and growth as a result of my son.
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Before I ventured into the now growing market of fashion blogging I was not only unaware of the adventures of strangers but possibly happier for it. I did not think that life could be a series of selfie-taking, beach vacationing, perfect lunch eating scenarios. More so, it never occurred to me that this is what some people called work.
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What if narcissism isn't what we assume it is? Yes, narcissists project an über-confident, egotistical image but most researchers believe this is merely a smokescreen to disguise extremely low or even non-existent self-esteem. I thought why not demonstrate it because actions speak louder than words.
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One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?
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We humans are a social species, and as much as we may insist otherwise, audiences give our lives value. For some its emotional value. For others, intellectual or professional. But we all seek it out. And unlike those dark pre-internet days (pre-Web 2.0, to be more accurate), the audience is out there, ready to be engaged.
I had heard previously about the law of attraction, but this was the first time I read a book about it. It stresses that the universe is bountiful, and to tap into that abundance all you need to do is ask. I decided to test this theory .
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I've always had an entrepreneurial drive. I still hold vivid memories of picking pears from the large tree that grew beside the trampoline in the backyard of my childhood home. I remember packing them into plastic grocery bags (we weren't all that environmentally conscious back then) and loading them into my little red wagon.
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Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.
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After eight years and three months of blogging (yes, it's been going on for many years before I hit the pages of the Huffington Post), a lengthy period of discipline, dedication, research and introspection that spawned 1,077 posts, you are now reading my last one.
If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
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You would be better off examining your competition's communications weaknesses so you can stand head and shoulders above them. Here are four great places to start.
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Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.
By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.
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There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
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The background chatter is filled with bloggers concerned about taking professional shots of their food or composters or safe non-plastic toys and the right camera to do so. Gone are stories of parenting imperfection like why their 11-year-old still can't tie his shoes, but yet can have a girlfriend (I haven't blogged that one yet).
I stopped journalling because I got online. I don't think that's a bad thing, but I am realizing that reconnecting, thinking how to package myself and my experiences in a palatable way, and "making memories" is getting in the way of actually living them. That is the one thing that today's technology has taught me. I may be able to get information and companionship instantly, but it doesn't mean that I should.
Apparently most writers have a special place to, you know, write. George Bernard Shaw had a hut that he could rotate so he was always in the sun. Roald Dahl spun his dark humour from an elaborate gard...
I'm no John Ivison, Christie Blatchford, Chantal Hebert, Ezra Levant, Christopher Hume, Andrew Coyne or Margaret Wente. Heck, you could find bloggers on this site who routinely write superior than me...
Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.
This is not about Miley. It's not about back-up dancers. It's not about one entertainment show that happened one night in August 2013. It's about an institutionalized thought process that is subtly reinforced at every given opportunity. And if we stop writing about the institution, aren't we doing society a disservice?
Even if you call your blog a hobby, the brands and mainstream media are watching you these days. It is far easier to connect with brands now than it was when I started out on this journey. While I still dream of Crunchy Carpets turning into my sole bread and butter, I have (wisely, I think) regarded it more as a jumping off point and have worked hard at spreading the word about my LEARNED expertise gained through blogging and social media. I love my blog and the amazing opportunities it has brought me, but I can only imagine what it would like if I was ten years younger and so was my blog.
It was another busy week. We announced our top 75 Most Influential Canadian Mom Blogs, parents were fighting on the sidelines and everyone's talking about the 'Jolie gene.' See what else caught my att...
Remember the days when we were worried about our kids catching a glimpse of the Swimsuit Edition of Sports Illustrated? Apparently, if your kids are over the age of 6 and use the internet, it's likely they have seen much worse.
As part of her attempts to win the womens' vote for this election, Christy Clark and her various women and mom-focused ministers have been inviting moms and working women to small round table discussions to raise awareness about what the Liberal government can do to help mothers and working mothers in particular. The biggest issue that was brought up over and over was childcare. Due to love of career or by pure financial necessity, more women are working AND raising families and AFFORDABLE childcare has to be part of this juggling act. However what was emphasized also was FLEXIBLE childcare. Why? Because working mothers are not settling back into traditional 9-to-5 positions or even the few remaining shift work employment available out there. What are working mothers doing now? We are creating our OWN work.
Companies that once saw blogging as something they couldn't afford due to lack of time, resources, or interest must now rethink their position and start seeing it as something they can't afford not to do if they want to survive the new economy.
Imagine going to bed with flu-like symptoms and waking up three weeks later with no legs and only one arm. Bryan Cuerrier doesn't have to imagine. He lived it. He was diagnosed with Flesh Eating Disease. But his love and passion for life hasn't changed. To mark the third anniversary of the incident, he and his incredibly devoted wife have signed up for the Toronto Marathon on May 5.