We humans are a social species, and as much as we may insist otherwise, audiences give our lives value. For some its emotional value. For others, intellectual or professional. But we all seek it out. And unlike those dark pre-internet days (pre-Web 2.0, to be more accurate), the audience is out there, ready to be engaged.
I've always had an entrepreneurial drive. I still hold vivid memories of picking pears from the large tree that grew beside the trampoline in the backyard of my childhood home. I remember packing them into plastic grocery bags (we weren't all that environmentally conscious back then) and loading them into my little red wagon.
If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.
The background chatter is filled with bloggers concerned about taking professional shots of their food or composters or safe non-plastic toys and the right camera to do so. Gone are stories of parenting imperfection like why their 11-year-old still can't tie his shoes, but yet can have a girlfriend (I haven't blogged that one yet).
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
I stopped journalling because I got online. I don't think that's a bad thing, but I am realizing that reconnecting, thinking how to package myself and my experiences in a palatable way, and "making memories" is getting in the way of actually living them. That is the one thing that today's technology has taught me. I may be able to get information and companionship instantly, but it doesn't mean that I should.
This is not about Miley. It's not about back-up dancers. It's not about one entertainment show that happened one night in August 2013. It's about an institutionalized thought process that is subtly reinforced at every given opportunity. And if we stop writing about the institution, aren't we doing society a disservice?
Even if you call your blog a hobby, the brands and mainstream media are watching you these days. It is far easier to connect with brands now than it was when I started out on this journey. While I still dream of Crunchy Carpets turning into my sole bread and butter, I have (wisely, I think) regarded it more as a jumping off point and have worked hard at spreading the word about my LEARNED expertise gained through blogging and social media. I love my blog and the amazing opportunities it has brought me, but I can only imagine what it would like if I was ten years younger and so was my blog.
As part of her attempts to win the womens' vote for this election, Christy Clark and her various women and mom-focused ministers have been inviting moms and working women to small round table discussions to raise awareness about what the Liberal government can do to help mothers and working mothers in particular. The biggest issue that was brought up over and over was childcare. Due to love of career or by pure financial necessity, more women are working AND raising families and AFFORDABLE childcare has to be part of this juggling act. However what was emphasized also was FLEXIBLE childcare. Why? Because working mothers are not settling back into traditional 9-to-5 positions or even the few remaining shift work employment available out there. What are working mothers doing now? We are creating our OWN work.
Imagine going to bed with flu-like symptoms and waking up three weeks later with no legs and only one arm. Bryan Cuerrier doesn't have to imagine. He lived it. He was diagnosed with Flesh Eating Disease. But his love and passion for life hasn't changed. To mark the third anniversary of the incident, he and his incredibly devoted wife have signed up for the Toronto Marathon on May 5.
When I started blogging over seven years ago, I was doing it purely because I liked to write. Obviously my attitude changed. One of the first inklings I had that I was on the wrong path with this blog business was when I hired a social media intern. She was reviewing all that we did, and was quick to point out that my blog looked "shitty." Her words, not mine.
Lately I've been struggling with writing about my boys. When I first started blogging they were young, a toddler and baby. Now they are older, boys with opinions and experiences all their own and those stories no longer belong to me -- they belong to them. I wonder if by writing those stories, I'm taking something I have no right to.