Blogging

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What To Know Before Starting A Blog For Your Business

Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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The Beauty And Power Of Blogging

A quick Google search indicates that the blog industry is booming and the blogosphere is buzzing with interest and innovation. As to their evolutionary trajectory? I leave that question to the social media trend forecasters. So many media avenues for sharing information and opinions have morphed into blogs, and for better or worse, I too have been swept up into the wonderful whirlwind of blogging. I wonder, what is truly the beauty of blogs?
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When Blogging Replaced Diaries

We humans are a social species, and as much as we may insist otherwise, audiences give our lives value. For some its emotional value. For others, intellectual or professional. But we all seek it out. And unlike those dark pre-internet days (pre-Web 2.0, to be more accurate), the audience is out there, ready to be engaged.
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Get Back To the Basics When It Comes To SEO

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
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What Content Marketing Can Do for You in 2014

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
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Just Because I Can Live My Whole Life Online Doesn't Mean I Should

I stopped journalling because I got online. I don't think that's a bad thing, but I am realizing that reconnecting, thinking how to package myself and my experiences in a palatable way, and "making memories" is getting in the way of actually living them. That is the one thing that today's technology has taught me. I may be able to get information and companionship instantly, but it doesn't mean that I should.

The Writer's Writing Place

Apparently most writers have a special place to, you know, write. George Bernard Shaw had a hut that he could rotate so he was always in the sun. Roald Dahl spun his dark humour from an elaborate gard...
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Why Websites Should Kill Their Comments

Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.
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Miley Cyrus, White Feminism, and the Dance of Oppression

This is not about Miley. It's not about back-up dancers. It's not about one entertainment show that happened one night in August 2013. It's about an institutionalized thought process that is subtly reinforced at every given opportunity. And if we stop writing about the institution, aren't we doing society a disservice?
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The Shelf Life of a Mom Blogger

Even if you call your blog a hobby, the brands and mainstream media are watching you these days. It is far easier to connect with brands now than it was when I started out on this journey. While I still dream of Crunchy Carpets turning into my sole bread and butter, I have (wisely, I think) regarded it more as a jumping off point and have worked hard at spreading the word about my LEARNED expertise gained through blogging and social media. I love my blog and the amazing opportunities it has brought me, but I can only imagine what it would like if I was ten years younger and so was my blog.
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Mommy Bloggers Are Working Women, Too

As part of her attempts to win the womens' vote for this election, Christy Clark and her various women and mom-focused ministers have been inviting moms and working women to small round table discussions to raise awareness about what the Liberal government can do to help mothers and working mothers in particular. The biggest issue that was brought up over and over was childcare. Due to love of career or by pure financial necessity, more women are working AND raising families and AFFORDABLE childcare has to be part of this juggling act. However what was emphasized also was FLEXIBLE childcare. Why? Because working mothers are not settling back into traditional 9-to-5 positions or even the few remaining shift work employment available out there. What are working mothers doing now? We are creating our OWN work.
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This Man Is Running The Toronto Marathon With No Legs

Imagine going to bed with flu-like symptoms and waking up three weeks later with no legs and only one arm. Bryan Cuerrier doesn't have to imagine. He lived it. He was diagnosed with Flesh Eating Disease. But his love and passion for life hasn't changed. To mark the third anniversary of the incident, he and his incredibly devoted wife have signed up for the Toronto Marathon on May 5.