What Brands Can Learn From James Bond

Julie Rusciolelli | Posted 11.06.2015 | Canada Business
Julie Rusciolelli

Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.

Some Parenting Lessons From James Bond

Yummy Mummy Club | Posted 02.02.2013 | Canada Living
Yummy Mummy Club

With 22 films and the much lauded Skyfall now in theatres, Bond remains an emblem of style, erudition, and blunt force physicality. It may seem a bit of a stretch to compare Bond to parents but it's high time to consider what parents might learn from a quick dive through the James Bond canon.