I've wondered what to do about Canada's literary scene for some time. If you follow literary events closely, you'll see a lot of white faces on the lineups and in the promotions. In a multicultural country like Canada, that kind of oversight is a significant problem publishing professionals and festival organizers can't afford to ignore.
Alice in Wonderland continues its comeback streak with Hollywood star Scarlett Johansson's audio version of Lewis Carroll's Alice's Adventures in Wonderland via Audible Studios, an Amazon company. Audible says, "It tells the story of the young and imaginative Alice, who grows weary of her storybook, one 'without pictures or conversations,' and follows a hasty hare underground -- to come face to face with a host of strange and fantastic characters."
Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
Frankly I think it's at least partially our fault as an environmental movement that this framing has stuck. We haven't focused enough on specific solutions over the years. We have opposed bad ideas like pipelines with vague notions of carbon taxes or non-specific alternative energy projects. We have rarely proposed or even broadly supported specific alternative projects.
Literary writing is a worthless profession. Few who write novels, stories and poems make a living from them. This has been true for millennia. Lately the Internet has regressed into a society of feudal manors lorded over by tech giants like Amazon, Apple and Yahoo, who sell e-books for 99 cents or give them away for free. Their "competitive pricing" is threatening traditional publishers and physical books with extinction.