Frankly I think it's at least partially our fault as an environmental movement that this framing has stuck. We haven't focused enough on specific solutions over the years. We have opposed bad ideas like pipelines with vague notions of carbon taxes or non-specific alternative energy projects. We have rarely proposed or even broadly supported specific alternative projects.
Literary writing is a worthless profession. Few who write novels, stories and poems make a living from them. This has been true for millennia. Lately the Internet has regressed into a society of feudal manors lorded over by tech giants like Amazon, Apple and Yahoo, who sell e-books for 99 cents or give them away for free. Their "competitive pricing" is threatening traditional publishers and physical books with extinction.