BRAND LOYALTY

Can a Loyalty Concierge Help Brands?

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.
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Don't Call it a Comeback: How Yahoo! Can Retake the Lead

With the hiring of Marissa Mayer, Yahoo Inc. indicated conspicuously, and intentionally, that it was back in the business of meaning business. But don't call it a comeback -- Yahoo's been here for years. If it really wants to tower over the competition once again, it'll have to come up with something unique to set itself apart. And in this day and age, that something is purpose.
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How to Build Brand Loyalty

As most start ups can tell you, introducing a new business to the market place requires factoring in many components. The most vital of which is credibility. A new business needs to figure out how to convince its target audience that they are a worthy supplier. The dilemma is that it's hard to prove how great you are when you haven't gotten the chance to do so.

Don't Blame Groupon

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.