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What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles a...
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If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whethe...
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It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? H...
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Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.
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Successful companies have the creativity and ability to find value in unexpected places where others are not looking. Whether you are a student, a professional or a company, you can take steps to work hard to shape the future you want with a concrete plan of action.
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The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across -- one that gets people talking and sharing. People have...
OTTAWA - It's taken almost a decade of loud, often unwelcome advocacy, but the federal government appears to finally recognize that Canada's international brand needs a little spit and polish.In back-...
Last week we showed you a map of what Canada would look like if its provinces were owned by corporations. The map, which was designed by Bay Area-based blogger Ryan Anderson, generated some strong deb...
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If corporations owned Canada's provinces and territories, how would you map it? Ryan Anderson has the answer. The Cranbrook, B.C.-raised co-founder of Dream to Learn, a San Francisco-based social lear...
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Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.
The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.