About a year ago I hit "submit" on my very first travel blog post. I'd spent most of my adult life traveling to many destinations and amassed hundreds of stamps in my passport over the years. Writing about my travel adventures and experiences seemed like a logical, and even easy, next step. Here are five things I wish I knew before starting my travel blog.
We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.
For every legitimate and corporately run group like Jeep's annual Jeep Jamboree adventure event and meet-up, you have groups like IKEA Hackers. Formed in May 2006 on a blog, this website is now full of passionate IKEA customers who build their own, unique, projects by modifying and repurposing IKEA products.
All Canadians have a stake in reducing franchisees' drastic losses in startup brands. Franchising is an integral part of Canada's economy, particularly the retail sector. Canadian franchisee investors and consumers are drawn to franchise brands based on their potential to offer proven business systems, consistency and recognized goodwill.
Future scenarios should be thought of as being in perpetual draft form; they should be rewritten constantly and thought about critically -- always in the condition of workshopping. Questions about how things like new technologies ought to exist are matters of vital social consequence. They are political decisions; questions that we should all be engaging.
The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back. But what will brand engagement look like in the future, and how do you stay a step ahead of trends?
What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).
There's always been a fine line in branding between flattery and imitation. No doubt store brands tread on the right side of the law. But just because they're not doing something illegal does not mean that they're completely transparent. This is the approach I find less clear-cut: when the store brand's packaging looks a little too similar to the product it's "inspired" by.