ConstantineV via Getty Images
Jan Wachala via Getty Images
We are seeing a new and powerful wave of craft brand growth in every corner of the square. We recently saw the first billion-dollar exit of a craft brand when Unilever bought Dollar Shave Club, and the lessons learned from that success are still rippling out across the retail waters. People, and big brands, have taken notice -- not just of Dollar Shave Club, but of the robust craft brands of its kind gaining ever more ground.
We are in a period that is bridging the old world with the new world. Just as John Fowles wrote that the Renaissance was "the green at the end of civilization's harshest winters", brands too are now poised to flourish after decades of being locked in a construct that made it difficult to blossom.
It takes a lot of work to build a trustworthy brand.
Meng Yiren via Getty Images
New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.
Burke/Triolo Productions via Getty Images
Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.
Carlos Osorio via Getty Images
Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.
Making our country proud!
When it comes to trusting consumer brands, Canadians stick close to home. Five of the 10 most trusted brands in the country are homegrown, according to a new survey from the University of Victoria's G...
Plug Yourself! Photo Credit: Crystal Morris 1. BE CREATIVELY CONSISTENT How do you plug yourself on social media? Create new relevant content on a regular basis to keep existing fans interested and m...
2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
About a year ago I hit "submit" on my very first travel blog post. I'd spent most of my adult life traveling to many destinations and amassed hundreds of stamps in my passport over the years. Writing about my travel adventures and experiences seemed like a logical, and even easy, next step. Here are five things I wish I knew before starting my travel blog.
We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is absolutely critical for brands to understand, and that is something we call t...
Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.