Canada Brands

WATCH: The Challenge Of The Expression Economy

Posted 09.22.2014 | Canada Business

Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is absolutely critical for ...

What Facebook's News Feed Changes Mean for Users

Jeff Quipp | Posted 09.15.2014 | Canada Business
Jeff Quipp

Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.

Loops and Change: Vancouver Eco Fashion Week Welcomes H&M

Jenica Chuahiock | Posted 07.14.2014 | Canada Style
Jenica Chuahiock

H&M's attempt to practice the closed-loop fibre strategy is a needed initiative in fashion sustainability. It is an interesting solution, not just for its environmental benefits, but also for its commercial and economic potential.

For Brands, It's A Small (And Strange) World After All

Mitch Joel | Posted 05.18.2014 | Canada Business
Mitch Joel

For every legitimate and corporately run group like Jeep's annual Jeep Jamboree adventure event and meet-up, you have groups like IKEA Hackers. Formed in May 2006 on a blog, this website is now full of passionate IKEA customers who build their own, unique, projects by modifying and repurposing IKEA products.

Startup Franchise Brands: Inadequate Disclosure and Irrational Decisions

Ben Hanuka | Posted 03.24.2014 | Canada Business
Ben Hanuka

All Canadians have a stake in reducing franchisees' drastic losses in startup brands. Franchising is an integral part of Canada's economy, particularly the retail sector. Canadian franchisee investors and consumers are drawn to franchise brands based on their potential to offer proven business systems, consistency and recognized goodwill.

The Future (According to Corporations)

Robert Bolton | Posted 11.17.2013 | Canada Business
Robert Bolton

Future scenarios should be thought of as being in perpetual draft form; they should be rewritten constantly and thought about critically -- always in the condition of workshopping. Questions about how things like new technologies ought to exist are matters of vital social consequence. They are political decisions; questions that we should all be engaging.

Design Fictions: What Do Brands' Visions of the Future Look Like?

Robert Bolton | Posted 09.07.2013 | Canada Business
Robert Bolton

Design fictions today play out most often in the form of viral online videos produced by consumer electronics companies to promote a particular vision of the future, where, in a world characterized by bad ambient-pop music, the ubiquity of their products makes life better for everyone.

Tis the Season to Give. Here's Why! #WhatWouldYouGive

Amber Rehman | Posted 02.26.2013 | Canada Impact
Amber Rehman

In late November TELUS asked their Facebook friends a simple question; if you could give anything to anyone, what would you give? To give is one thing, but to involve the average person and allow them to be part of the sharing is a beautiful thing.

Brand Engagement: Three Ways to Stay Ahead of the Curve

Tod Maffin | Posted 12.30.2012 | Canada Business
Tod Maffin

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back. But what will brand engagement look like in the future, and how do you stay a step ahead of trends?

Rebrand -- What's a Lovemark, Anyway?

Kerry Harris | Posted 12.23.2012 | Canada Business
Kerry Harris

What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).

10 Canadian Brands Making Waves In The U.S.

The Huffington Post Canada | Daniel Tencer | Posted 07.28.2012 | Canada Business

The news this week that Loblaws’ in-house clothing brand, Joe Fresh, has found a home in JCPenney locations in the U.S. has focused attention on the...

Stand by Your Brand

Natasha Koifman | Posted 07.15.2012 | Canada Living
Natasha Koifman

There's always been a fine line in branding between flattery and imitation. No doubt store brands tread on the right side of the law. But just because they're not doing something illegal does not mean that they're completely transparent. This is the approach I find less clear-cut: when the store brand's packaging looks a little too similar to the product it's "inspired" by.