Business Book

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

In Business, You Can Still Be Kind

Mitch Joel | Posted 10.07.2013 | Canada Business
Mitch Joel

While the philosophy of why we work continues to evolve and modernize, it still feels like we hold on to the dogma of what business is supposed to be. Perhaps with all of this moral awakening, sharing on social media, connecting to others and events like Occupy Wall Street or the Arab Spring, we should be paying closer attention to the human bottom line rather than the financial one?

Are Brands Failing the Speed Test?

Mitch Joel | Posted 12.01.2012 | Canada Business
Mitch Joel

It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.

Is Podcasting Poised For a Comeback?

Mitch Joel | Posted 11.02.2012 | Canada Business
Mitch Joel

In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.

Facebook Should Not Be Treated like Other Media

Mitch Joel | Posted 07.29.2012 | Canada
Mitch Joel

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?

Why We Shouldn't Cast Away Podcasting

Mitch Joel | Posted 07.01.2012 | Canada
Mitch Joel

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.

Are Those Robots or People Clicking on Your Site?

Mitch Joel | Posted 05.20.2012 | Canada Business
Mitch Joel

The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Does This Blog Make Me Look Fat?

Mitch Joel | Posted 03.25.2012 | Canada Business
Mitch Joel

When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.

Can Leaderless Organizations Win?

Mitch Joel | Posted 01.01.2012 | Canada Politics
Mitch Joel

Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? Because we expect others to lead us. Because there is no defined 'leader,' they are chastised for not having in place a more traditional (and hierarchical) structure.