Business Branding

Rebrand -- What's a Lovemark, Anyway?

Kerry Harris | Posted 12.23.2012 | Canada Business
Kerry Harris

What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).

How (and Why) to Build Your Personal Brand

Karen Wensley | Posted 10.24.2012 | Canada Business
Karen Wensley

Guess what? Personal branding is just as important for bank managers and accountants and human resource specialists as it is for actors and advertising executives and sports figures. Many people shy away because they think only the famous need them, but you already have a brand -- it might not be accurate, and it might not be the brand you would like to have -- but you have one. Why not optimize it?

Rebranding Conrad Black -- From Lord to Local?

Kerry Harris | Posted 10.17.2012 | Canada Business
Kerry Harris

My dream client? Conrad Black-- the good Lord Black My ultimate professional challenge would be to be part of the LB Reputation Recovery dream team. Your personal brand has taken a bit of a beating lately, your Lordship, but I want you to know that there is hope for recovery, if you really want it badly.