I'm talking about digital coupons that you can use to expand your business and be more profitable. Whether the coupons are distributed on a "daily deals" site or an affiliate site that offers promo codes to its readers, in a newsletter or on social media -- or even in print -- businesses everywhere are increasingly turning to coupons to drive business.
As information technology's development accelerated, the investment industry took notice and began developing systems that would automate formerly manual tasks. Over time these systems have evolved into something more. Unfortunately many firms have not properly implemented and managed their systems.
Good referrals are the lifeblood of any business. We work hard to earn referrals from those we trust and are usually grateful when we receive them. Despite their best intentions, friends, colleagues, and clients (your advocates) sometimes refer us people we either aren't suited to help, or simply don't like.
If you aren't aware of your clients' changing needs, how can you make sure you're still meeting them? You need to make sure you are helping to solve your clients' business problems rather than just selling them your products. And how does your product offering stack up against a saturated market? Do you stand out?
My prediction is that, in the next two to three years, and with the right kinds of risk-taking and mentorship we can increase the culture of growth here in Vancouver. With investment in more Growth Hackers and Data Scientists in Vancouver and we will start to see more billion-dollar companies emerge.
What are your business resolutions for the New Year? We often take this time to reflect on our personal lives, but as small business owners it's an excellent opportunity to examine our professional lives as well. Less daunting than a business plan, meaningful resolutions can give your organization a fresh look at its direction and ultimate goals.
This week, I talked with Heather Payne, Co-Founder of Ladies Learning Code, a Toronto-based organization with the goal to empower women to learn how to program, and understand tech better. It all started when Heather Payne, fresh off learning how to build her first personal website, wanted to learn a backend language. She couldn't find great resources, and found it hard to get started.
When you're with a start-up and you run into a problem you can't solve, what do you do? The obvious answer is you turn to someone who has built a business before. What if you don't have someone like this in your sphere of influence? Well, that's where cold calling (or emailing) comes in. But people have an irrational fear of cold calling. Here's how to get the most out of a cold call.
In the earliest stages of our start-up, we decided to pull in the opinions and advice of experts. We were eager to hear different perspectives from our own. It became clear early on, however, that we would need to navigate through the advice using our best judgement. Remember: One of the things only you and your team can bring to this business is your unique perspective.