Business Professional

Facebook Could Be The Mass Media Of Tomorrow

Mitch Joel | Posted 02.03.2017 | Canada
Mitch Joel

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi...

The Fallacy Behind "Social Media Gurus"

Mitch Joel | Posted 03.10.2012 | Canada Business
Mitch Joel

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.