What are your business resolutions for the New Year? We often take this time to reflect on our personal lives, but as small business owners it's an excellent opportunity to examine our professional lives as well. Less daunting than a business plan, meaningful resolutions can give your organization a fresh look at its direction and ultimate goals.
These companies are going to have to counter a major disruption with a major disruption of their own. Most of the retailers who are in trouble are tinkering around the edges: a few more glitzy end aisle displays here, another rebrand there. Stripped down to its simplest form, these stores are glorified shelvers of stuff.
What would happen if the world's 3.5 billion women set out to fix the biggest problems facing their communities? The G(irls)20 Summit is bringing together young women from around the globe to answer that question. The goal: Use bold ideas to improve the fortunes of their home regions and, hopefully, the world.
The key word here is "achieve", because the company can be motivated toward a lot of other things, both positive and negative, but a single focus on achievement is what contributes to emotional intelligence. Are your people able to ignore or suppress internal politics in order to work together toward a common, compelling and well defines goal?
Doing the hard work to create a clear, concise and compelling definition of who the company is -- what business it is really in -- is a tiny investment to inoculate a company from this potentially fatal disease. Steve Jobs was such a remarkable leader because he was constantly fearful of the threat of founder's dilemma, even as he was basking in the glow of Apple's amazing success.
There are two things that Blockbuster, Borders and Kodak have in common. The first thing they have in common is they all went bankrupt because digital technologies made their businesses obsolete. The second thing Blockbuster, Borders and Kodak have in common is that they all could be thriving today.
Cloud-based services, also known as SaaS apps (software as a service), make more sense for everyone involved. SaaS apps are easier for customers to access, use and pay for, with the low subscription fee essentially amortizing what used to be a more onerous capital cost. They provide the developer with a consistent, predictable cash flow, and a far easier/cheaper development and upgrade process.
Dove's "Real Beauty" campaign drove product sales and created for the brand a dominant positioning within the women's beauty segment. Then Dove decided to extend its brand equity into the men's global market. And the men's campaigns actually erode the power and credibility the "Real Beauty" campaign has built so carefully and successfully around itself over many years.
When there is confusion about something, such as an organization's direction or strategic plan, there are many different interpretations of what it is. When there are many different interpretations, it usually means people aren't aligned with where the company is going and how it needs to get there.
Is there any doubt about who Rob Ford is? There shouldn't be. From the moment he first ran for office, Rob Ford has been about "Stop the gravy train," even if he didn't articulate it that way in the beginning. What does Justin Trudeau stand for? There is no clear picture of who Justin is other than a good-looking guy who seems bright, has lots of charisma and speaks in generalities. Often politicians will say they don't want to reveal themselves until election time because they just make themselves a target for the other parties. But there is a difference between defining yourself -- who you are and what you stand for -- and revealing your specific policies.
I sought to find my inner force through Institute B's second Changemakers workshop on "Authentic Leadership". Institute B is a Vancouver-based startup accelerator that provides guidance, funding and education to local entrepreneurs and their nascent companies. Institute B focuses on helping socially-conscious companies and people whom do not sacrifice making the world better for profit.
In our work lives, we are constantly asking questions, evaluating our options, and making decisions. This swirl of considerations can be overwhelming at times, and with so many questions to ask it can be hard to know which is more important. The most important career question you'll ever ask is only three letters long, but packs one heck of a punch. The question is...why?
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.