Businesses have successfully used game-like experiences such as frequent flyer programs, reward cards and sales competitions to increase loyalty and engagement for some time. However, "gamification," the term for this process, did not emerge until around 2010. To clarify, gamification is not about creating games, but learning why games are so engaging and applying the psychology and behavior behind that to business processes - gamifying non-gaming situations.
Todd Rundgren's song, "The Verb, To Love," speaks to authenticity -- the antithesis of the packaging of a candidate for public consumption during an election. Both Trudeau and Harper were authentic to who they are in the campaign, while Mulcair showed up as a packaged pretense of what he wanted people to think of him, not who he truly is.
As competition grows, sales become more complex and digital technology replaces traditional relationship-building. It can be challenging for some sales professionals to break through. Successful professionals stay ahead of the competition through constant self-education, they make the most of their network to win referrals and make new connections while remaining positive and proactive.
'Unicorn' is a term in the investment and venture capital industry use to define a start-up company whose valuation has exceeded USD$1 billion dollars. When you look for these (apparently not so) mythical creatures we find a plethora of U.S.-based companies: Uber, Airbnb, Palantir, Snapchat, Dropbox and others.
What are your business resolutions for the New Year? We often take this time to reflect on our personal lives, but as small business owners it's an excellent opportunity to examine our professional lives as well. Less daunting than a business plan, meaningful resolutions can give your organization a fresh look at its direction and ultimate goals.
These companies are going to have to counter a major disruption with a major disruption of their own. Most of the retailers who are in trouble are tinkering around the edges: a few more glitzy end aisle displays here, another rebrand there. Stripped down to its simplest form, these stores are glorified shelvers of stuff.
What would happen if the world's 3.5 billion women set out to fix the biggest problems facing their communities? The G(irls)20 Summit is bringing together young women from around the globe to answer that question. The goal: Use bold ideas to improve the fortunes of their home regions and, hopefully, the world.
The key word here is "achieve", because the company can be motivated toward a lot of other things, both positive and negative, but a single focus on achievement is what contributes to emotional intelligence. Are your people able to ignore or suppress internal politics in order to work together toward a common, compelling and well defines goal?
Doing the hard work to create a clear, concise and compelling definition of who the company is -- what business it is really in -- is a tiny investment to inoculate a company from this potentially fatal disease. Steve Jobs was such a remarkable leader because he was constantly fearful of the threat of founder's dilemma, even as he was basking in the glow of Apple's amazing success.
There are two things that Blockbuster, Borders and Kodak have in common. The first thing they have in common is they all went bankrupt because digital technologies made their businesses obsolete. The second thing Blockbuster, Borders and Kodak have in common is that they all could be thriving today.
Cloud-based services, also known as SaaS apps (software as a service), make more sense for everyone involved. SaaS apps are easier for customers to access, use and pay for, with the low subscription fee essentially amortizing what used to be a more onerous capital cost. They provide the developer with a consistent, predictable cash flow, and a far easier/cheaper development and upgrade process.
Dove's "Real Beauty" campaign drove product sales and created for the brand a dominant positioning within the women's beauty segment. Then Dove decided to extend its brand equity into the men's global market. And the men's campaigns actually erode the power and credibility the "Real Beauty" campaign has built so carefully and successfully around itself over many years.