Business Strategy

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How To Gamify Your Business

Businesses have successfully used game-like experiences such as frequent flyer programs, reward cards and sales competitions to increase loyalty and engagement for some time. However, "gamification," the term for this process, did not emerge until around 2010. To clarify, gamification is not about creating games, but learning why games are so engaging and applying the psychology and behavior behind that to business processes - gamifying non-gaming situations.
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How to Make Your Sales Team More Proactive

As competition grows, sales become more complex and digital technology replaces traditional relationship-building. It can be challenging for some sales professionals to break through. Successful professionals stay ahead of the competition through constant self-education, they make the most of their network to win referrals and make new connections while remaining positive and proactive.
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Why Your Business Needs Meaningful New Year's Resolutions

What are your business resolutions for the New Year? We often take this time to reflect on our personal lives, but as small business owners it's an excellent opportunity to examine our professional lives as well. Less daunting than a business plan, meaningful resolutions can give your organization a fresh look at its direction and ultimate goals.