As we get busier and take on more tasks and challenges just to get by, we are increasingly finding comfort in many icons of our time who tell us that failing is ultimately the best way to learn and move forward. They say that we must celebrate our strengths and weaknesses and not worry about how others judge us.
So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."
Ten years ago when I started my MBA, I pulled up to the school thinking that everyone inside of it would be douchey. They were business people, after all, and all business people were either bullies or scammers of some sort. I was sure that I would be the only half decent reformed bully there. Turns out, I was the douchey one for assuming the worst of them. And the time of the bully has passed.
You know you need to innovate in order to stay viable, but you have limited time and money to do so. So when you have a brainstorming session for your team you want it to be focused and be able to produce results. After teaching improvisation and team-building sessions to businesses for years, I thought I'd share six ways to rock your next brainstorming session (while keeping your sense of humour intact).
As humans being, we're hardwired to engage with a good story. That's how we learn as children and that's how we continue to enjoy learning as adults. If you ask any advertising expert and they'll tell you that a good story can sell pretty much any product. Storytelling can also help a business retain clients and sell more of their products, but few businesses tap into the power of storytelling. Don't make that mistake.
No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.
Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.
In September 2011, I began working with a fellow dance instructor to develop specialized dance classes for older adults experiencing health challenges. The support I received helped me advance towards founding the non-profit organization Happily Ever Active which operates enjoyable and accessible recreational programming for seniors in Halifax. Do you have a project you would like to launch? Here are a few tips based on my experience getting Happily Ever Active off the ground.
For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.
When agreements are not formally in writing, it is all too easy for one party to manipulate the situation, claiming ignorance when you know full well that is not the case. But there is nothing you can do, except fume, or choose whether to continue the relationship and make a note to yourself not to repeat that mistake in the future.
In a world that is so readily connected to so much information, it seems totally counterintuitive that useful, timely, relevant information is a rarity. We're all tracking, seeking and consuming more information all the time. The problem is there's so much to sort and filter through to find the good stuff.