Business Tips

10 Ways to Boost Your Networking Skills

Bobby Umar | Posted 05.14.2014 | Canada Living
Bobby Umar

So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

Is a Lack of Clarity Slowing Down Your Business? Take This Simple Test

Ken Aber and Ian Chamandy | Posted 01.23.2014 | Canada Business
Ken Aber and Ian Chamandy

Board governance is becoming more and more stringent with each passing year and each new securities scandal (hello Sarbanes-Oxley!). The potential liability of individual board members increases the pressure on them to ensure there is accountability to shareholders and regulators.

I'm an Entrepreneur and I Have it All

Lisa Ostrikoff | Posted 11.13.2013 | Canada Living
Lisa Ostrikoff

My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."

How Being a Bully Made me Better at Business

Kelsey Ramsden | Posted 11.06.2013 | Canada Business
Kelsey Ramsden

Ten years ago when I started my MBA, I pulled up to the school thinking that everyone inside of it would be douchey. They were business people, after all, and all business people were either bullies or scammers of some sort. I was sure that I would be the only half decent reformed bully there. Turns out, I was the douchey one for assuming the worst of them. And the time of the bully has passed.

6 Ways to Hold Brainstorming Sessions that Produce Results

Deborah Kimmett | Posted 11.03.2013 | Canada Business
Deborah Kimmett

You know you need to innovate in order to stay viable, but you have limited time and money to do so. So when you have a brainstorming session for your team you want it to be focused and be able to produce results. After teaching improvisation and team-building sessions to businesses for years, I thought I'd share six ways to rock your next brainstorming session (while keeping your sense of humour intact).

How to Find Customers for Your New Business

Anne Day | Posted 10.12.2013 | Canada Business
Anne Day

I often find that "newbies" don't spend enough time digging deep to unravel who their ideal customer is. Without doing the necessary due diligence of working out exactly who your target audience is, your business is doomed before it even starts.

10 Ways That Stories Sell Businesses

Krizia | Posted 10.06.2013 | Canada Business
Krizia

As humans being, we're hardwired to engage with a good story. That's how we learn as children and that's how we continue to enjoy learning as adults. If you ask any advertising expert and they'll tell you that a good story can sell pretty much any product. Storytelling can also help a business retain clients and sell more of their products, but few businesses tap into the power of storytelling. Don't make that mistake.

The Most Rewarding Marketing Mistake I Ever Made

Marsha Friedman | Posted 09.01.2013 | Canada
Marsha Friedman

No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.

5 Business Tips For The Aspiring Designer

Alex Jowett | Posted 07.07.2013 | Canada Living
Alex Jowett

Pre-internet designers would traditionally either need a large company behind them or would have to settle for selling locally. These days the internet has leveled the playing field while also forcing designers to become multi-talented small business owners. The rules have changed.

5 Reasons Video is Essential to Your Bottom Line

Sari Gabbay | Posted 05.08.2013 | Canada Business
Sari Gabbay

Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.

Three Key Ways to Make a Sale

Krizia | Posted 04.12.2013 | Canada Business
Krizia

The real drama for entrepreneurs is that your ability to present your product or program is directly related to you being able to remain in business! The bottom line is if you're too uncomfortable to present your business in a way that can entice potential paying clients, you're in trouble.

10 Tips for Launching Your Dream Project

Jesse Robson | Posted 12.01.2012 | Canada Impact
Jesse Robson

In September 2011, I began working with a fellow dance instructor to develop specialized dance classes for older adults experiencing health challenges. The support I received helped me advance towards founding the non-profit organization Happily Ever Active which operates enjoyable and accessible recreational programming for seniors in Halifax. Do you have a project you would like to launch? Here are a few tips based on my experience getting Happily Ever Active off the ground.

How Starbucks Turned me into a Brand Ambassador

Sharon Vinderine | Posted 12.01.2012 | Canada Business
Sharon Vinderine

For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.

The Value of Putting it in Writing

Anne Day | Posted 09.11.2012 | Canada Business
Anne Day

When agreements are not formally in writing, it is all too easy for one party to manipulate the situation, claiming ignorance when you know full well that is not the case. But there is nothing you can do, except fume, or choose whether to continue the relationship and make a note to yourself not to repeat that mistake in the future.

Five Tips on How to Keep Employees Happy

Srinivas Kandula | Posted 07.25.2012 | Canada Business
Srinivas Kandula

Good news: job creation in Canada is increasing. Bad news: employees who were holding on during the recession might now start looking for better offers. So how do you keep employees engaged, motivated and productive? Here are five tips on how!

Arlene Dickinson's Art of Persuasion

Eva Quan | Posted 02.09.2012 | Canada Business
Eva Quan

At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. The problem is, no one ever taught us how to persuade. Until now.

The Scarcity of Good Information

Nick Cowling | Posted 01.26.2012 | Canada Business
Nick Cowling

In a world that is so readily connected to so much information, it seems totally counterintuitive that useful, timely, relevant information is a rarity. We're all tracking, seeking and consuming more information all the time. The problem is there's so much to sort and filter through to find the good stuff.