The real question people are starting to ask: why pay for a lot of channels with so many commercials? CBC, which is now mostly funded by taxpayers, and any other network with a business model that can eliminate or at least reduce ads, can flourish in this new environment. That is, by giving viewers what they really want, programs, not commercials.
This week, we learned that about one in five Canadian television subscribers has said goodbye to cable or satellite contracts and opted to get his TV fix from streaming and over-the-air sources instead. This makes me wonder about the future of Canadian content rules. Mandating the percentage of CanCon that gets aired works in the cable monopoly model, but it's a tough feat when consumers are selecting and purchasing what they will watch on an individual show-by-show basis. Government's attempts at force-feeding viewers particular categories of pedigreed entertainment are going to become a losing proposition.