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Call to Action

Why Are We in Such a Hurry to Forget Veterans?

Jeff Rose-Martland | Posted 01.29.2013 | Canada
Jeff Rose-Martland

Every year, we put on a poppy, read a few feel-good stories about the surviving Second World War veterans, and maybe observe a moment of silence on the 11th. But veterans' news stories disappear almost immediately and are replaced with tales of holiday consumer-orgies. We should not be so quick to forget them.

The Case For Good Manners

Barbara Berezowski | Posted 01.11.2013 | Canada Impact
Barbara Berezowski

In today's world, there is such a fast pace to keep up with and there is a stress level that is raising the roof. People have become overwhelmed with the pressures of life resulting in a cold and selfish environment. It's detrimental to life, happiness and health. Don't accept this outcome. Make an effort to change this. Kindness does matter.

PR is More Than "Nice To Have"

Nick Cowling | Posted 08.13.2012 | Canada Business
Nick Cowling

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.