Call to Action

Why Are We in Such a Hurry to Forget Veterans?

Jeff Rose-Martland | Posted 01.29.2013 | Canada
Jeff Rose-Martland

Every year, we put on a poppy, read a few feel-good stories about the surviving Second World War veterans, and maybe observe a moment of silence on the 11th. But veterans' news stories disappear almost immediately and are replaced with tales of holiday consumer-orgies. We should not be so quick to forget them.

PR is More Than "Nice To Have"

Nick Cowling | Posted 08.13.2012 | Canada Business
Nick Cowling

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.