Sites like Google and Amazon have blazed a path for consumers' high expectations around information access and transparency, generating consumer demand for transparency around pricing and other factors involved in the purchase decision. This demand for transparency is now transforming entire industries.
The smartphone is not only becoming our primary source for Internet use -- it's dramatically changing money, and how we transact. What we're seeing today is a fundamental change in the evolution of money, driven by mobile that has -- and will continue to have -- major implications for retail and digital commerce.
Millennials didn't grow up in an environment where they sat beside mom while she made dinner, so many don't have the skills and confidence to prepare delicious and nutritious meals themselves. That means that an entire generation picked up food skills from alternative sources, with delicious results. The rising creativity from Millennials is not only inspired by DIY cooking shows but also an unfettered access to global cuisine, which is constantly inspiring them to try something new and push boundaries in the kitchen.
We will all make thousands of recommendations over our lifetime. Statistics and experience show word-of-mouth is the number one purchase influencer with 70 per cent of our brand mentions coming with a recommendation. After all, how did you meet your hairdresser, your dentist or find the perfect restaurant on your last jaunt?