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Social Media Is This Generation's Guerrilla Marketing

Jason Meller | Posted 03.28.2015 | Canada Business
Jason Meller

While maintaining your own blog is a great idea, you should also consider contributing to other, more-established, online communities within your industry or field of interest. The value lies in the fact that every piece of content you contribute -- which has your name attached -- may reach hundreds or even thousands of new people. All of whom can find their way back to your website or Facebook page.

#FOMO: Why Corporations Should Have it

Nick Cowling | Posted 03.24.2015 | Canada Business
Nick Cowling

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be simila...

Is Social Media Making us Less Human

Chelsey Wilson | Posted 03.19.2015 | Canada Living
Chelsey Wilson

Social media is only social in the sense that it relies on people interacting. However a point and click of a mouse is a far cry from what I consider interaction. Genuine interaction is lost in social media. There is no body language, no context, no natural flow of conversation, and no emotions. Comments, shares and likes is sadly starting to become the basis of some people's self-esteem.

Facebook Grows More Willing To Hand Over Canadians' Data

The Huffington Post Canada | Daniel Tencer | Posted 03.16.2015 | Canada Business

The number of government requests for Canadian Facebook user data has jumped significantly in the past year, and the social site appears to be growing...

Facebook Blocks Vancouver Woman Over Nickname, ID

CBC | Posted 03.04.2015 | Canada British Columbia

"Facebook is a social network. It's not a government database. I shouldn't have to submit ID."

4 Essential Social Media Tips for Brands and Bands

Dani Oliva | Posted 02.23.2015 | Canada Business
Dani Oliva

Plug Yourself! Photo Credit: Crystal Morris 1. BE CREATIVELY CONSISTENT How do you plug yourself on social media? Create new relevant content on ...

Three Ways to Peaceful Posting

Linda Lauren | Posted 02.17.2015 | Canada Living
Linda Lauren

Today more than ever it's important to be judicious with what you click on in the fast streams of information and people that pass through your computer. For healthy endorsement and effective peaceful posting, consider the following.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

Facebook Created HOW Many Jobs In Canada?

The Huffington Post Canada | Daniel Tencer | Posted 01.20.2015 | Canada Business

If a new study from Deloitte is to be believed, Facebook is one of Canada’s largest indirect employers, responsible for creating 82,000 jobs in the ...

The Type of Idiots Who Ruin Facebook (Hint: The Tag All-Star)

Sajeel Qureshi | Posted 03.15.2015 | Canada Living
Sajeel Qureshi

The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.

Why the New Generation Is Turning Away From Facebook

Erin Bury | Posted 03.09.2015 | Canada Business
Erin Bury

Despite being a tech-savvy Gen Y'er who lives online, sometimes I read an article that makes me feel like I'm being relegated to some "too old to be hip" corner of the internet where only Clint Eastwood and baby boomers hang out. The most glaring instance was an October article in Quartz about the rise of social payments app.

Do You Know the Slang Terms of 2014?

Shirley Williams | Posted 03.02.2015 | Canada Living
Shirley Williams

Do you know the slang terms that were popular in 2014? Are you ready for 2015? Not sure? Let's do a simple test to find out.

She Dominated Social Media In 2014

Relaxnews | Posted 12.23.2014 | Canada Music

Pop star Katy Perry takes the top spot among the stars of social media for the year to date. In a ranking taking into account stars' buzz and foll...

Why You Hate Digital Marketers

Sajeel Qureshi | Posted 01.12.2015 | Canada Business
Sajeel Qureshi

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.

Why Teens Fleeing Facebook Shouldn't Surprise Us

Nick Cowling | Posted 12.30.2014 | Canada Business
Nick Cowling

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.

How Facebook Stopped Me From Dating a Lying Creep

The Purple Fig | Posted 12.30.2014 | Canada Living
The Purple Fig

Sure, if your boyfriend wants to cheat he can use the Internet as a platform to do so but that platform also serves as a database of information that can save you from a dreadful first date or even potentially dangerous one. So thank you, Facebook. Had it not been for you, I may still be wondering why the cute, charming guy wasn't contacting me rather than grateful I haven't heard from that dishonest, two-timing jerk.

Top Reasons You Need to Put Your Smartphone Down Right Now

Sharon Vinderine | Posted 12.17.2014 | Canada Living
Sharon Vinderine

Our phones have become our lifelines, our mode of socializing, our way of staying connected. But in fact, by using this "appliance" to stay connected, I would say we are in fact losing all of our connections. There is something to be said for distraction free living. It is no wonder that stress levels in our society are at an all-time high and use of anti-depressants have peaked.

What Social Media Can Teach You About Living a Fuller Life

Kim Smiley | Posted 12.16.2014 | Canada Living
Kim Smiley

Let me fill you in on a secret: It's because you are too busy focusing on you, your company and your brand. You. You. More you. Forget about yourself for a second. Focus on the scintillating stars around you. They are gorgeous, captivating and brilliant! There is so much to discover. It is there waiting, just like you. All you have to do is open years eyes, click and share.

Sorry Ello, My Heart Belongs to Facebook

Shannon M. Nelson | Posted 12.06.2014 | Canada Living
Shannon M. Nelson

Since becoming Ello-worthy, I've spent some time trying to figure out what I can do there. And my conclusion is: not much.I feel like the new girl in town, with no friends, no idea how to get around, braces on my teeth and the wrong clothes. Given the choice, I'm heading back to the comfort of Facebook.

Back to School Social Media Rules for Parents and Kids

Jeff Quipp | Posted 11.04.2014 | Canada Living
Jeff Quipp

With the school year back in full swing, it's a great time to revisit a topic that affects students, parents and teachers equally: social media. While social media use continues to grow and becomes increasingly common place, it is nonetheless an area of contention, particularly when it comes to kids -- both in and outside of the classroom.

Facebook Messenger Permissions Come Down To Trust

Kris Constable | Posted 10.15.2014 | Canada British Columbia
Kris Constable

The risk is, we don't know when Facebook, or any app, actually uses these permissions, and I don't think we want to find out after-the-fact that it's been recording me since I installed it, just to sell to advertisers. So until Google improves the Android architecture by allowing us more control over what permissions an app can access at any given time, it comes down to trust.

Don't Let Depression Stay a Secret Society

Terezia Farkas | Posted 10.12.2014 | Canada Living
Terezia Farkas

Depression forms its own secret society. We're afraid of the consequences of our bosses, co-workers, family and friends finding out about our depression on Facebook. What is the worse consequence? People finding out you are depressed or you committing suicide? All it takes is one soul among friends to speak out.

What Facebook's News Feed Changes Mean for Users

Jeff Quipp | Posted 09.15.2014 | Canada Business
Jeff Quipp

Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.

Millennials Will Lead the Workplace Revolution

Mary Donohue | Posted 09.13.2014 | Canada
Mary Donohue

Since I launched my business, executives have told me that they didn't have the time, money nor inclination to train and promote anyone other than the top 20 percent of their leadership, because that is where they believed their profits came from. Wrong. The negative financial effects of ignoring 80 percent of your workforce are as damaging as they are prevailing.

How to Carve Out Personal Time Away From the Computer

Linda Lauren | Posted 09.09.2014 | Canada Living
Linda Lauren

Computers afford us a lot, and social media has its pluses and minuses, but what the Internet can't truly replicate is the spirit when all our senses are engaged and we are participating in life outside the screen. That's what's missing. That's why there's less time for living. Here's how to use social media and create a balance so that you enjoy the moments of living more fully.