Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
It worries me that we are being encouraged to groom our friend lists into small cliques full of yes-people. Because here's the thing: people are quirky and unique. Sometimes that quirkiness crosses the line or is just downright annoying. I get that. But the differentness of the people around us challenges us with new perspectives and helps us grow.
Even if you get along great, are you ready for her to have a front row seat on your daily life? What will you do if you click "Confirm," and on a Sunday morning, while you are sipping your latté and looking at your news feed, she sends you a private message with an urgent issue? And what will happen if you "Delete request"?
To me, Facebook is like a cocktail party. Sometimes, you engage in mindless, idle chatter, and sometimes you find yourself deep in a great discussion. I got to thinking about all those statuses people compose in order to create a specific impression -- I am fabulous and you should want to be me -- that in fact have the opposite desired effect: I am annoying and should be blocked.
Privacy commissioners regulate laws, they don't go on privacy witch hunts to make companies' lives difficult. There are lots of economic opportunities to do bad things, but society is at a shift where many people want to see the respectful thing done, and Facebook is not choosing the respectful thing here.
It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.
Tech giants like Google, Facebook, Uber and Airbnb have entered unchartered policy territory where ethics debates, grey areas and government relations are the daily norm. While the seeming nuisance of having to deal with all these new policy implications all at once may seem cumbersome, the economic benefits and progress that has been made far outweigh the work.
While maintaining your own blog is a great idea, you should also consider contributing to other, more-established, online communities within your industry or field of interest. The value lies in the fact that every piece of content you contribute -- which has your name attached -- may reach hundreds or even thousands of new people. All of whom can find their way back to your website or Facebook page.
Social media is only social in the sense that it relies on people interacting. However a point and click of a mouse is a far cry from what I consider interaction. Genuine interaction is lost in social media. There is no body language, no context, no natural flow of conversation, and no emotions. Comments, shares and likes is sadly starting to become the basis of some people's self-esteem.