There is yet another chain message going around the Facebook ranks, this time involving moms. While I understand, and even support, what I feel the author's intended message is, I don't think that a poorly-written and typo-laden chain letter can sum up motherhood. So I'm forced to ask myself -- yet again -- why Facebook is so stupid.
Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business' influence. But, sadly, I keep seeing companies make the same few mistakes over and over again when it comes to their Facebook marketing. Here are the most common and how to avoid them.
Parents: Facebook is not in the business of raising my child, nor should you expect Facebook to raise yours. It is not the responsibility of Twitter to make sure my child behaves well online -- it is my responsibility to make sure my child behaves in any environment. If we want major change, it will not come from laws or banning people from websites; it will come from parents, communities, and schools to engage in dialogue and education to raise children who have an understanding of digital citizenship and accountability for their online and offline actions, because accountability and respect still matter.
Do you ever leave a voicemail for someone and get an email back? Have you had people text you while you're in a meeting and then get grumpy if you don't immediately respond? Different communication styles can be generational or cultural. Wherever they come from they're important and they will materially affect your career success.
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
I had the pleasure of speaking with photographer David Jay about his ever-evolving The Scar Project (acronym for "Surviving Cancer Absolute Reality"). David's photographs are striking. Then I got an email from David last fall alerting me about Facebook's decision to ban photographs from The SCAR Project from being posted on the Fan Page.
For years Facebook has maintained an imperious and stony silence against pleas from users and victims about its most objectionable content. But on May 27th, Facebook finally flinched. And then it cratered, caved and capitulated in the course of a single phone call after a one-week #fbrape campaign by the smartest feminists on the planet. By the time Glenford Canning's moving blog post to Mark Zuckerberg appeared on Huffington Post, Facebook was on the phone to campaign organizers, agreeing to every term demanded from the outset.
Are there no fathers working at Facebook? No brothers or husbands? Where are the men and why are they silent about a company policy that jokes about rape and violence against women are not wrong so long as they appear in the humour section? Allowing for rape jokes puts Facebook on the same level as all the other women-hating garbage out there in cyberspace. I can't image working for a company that would allow for something as sick as rape jokes. Not in my position. Not after seeing what rape did to my beautiful, talented daughter. I can still hear her cry and see the hurt on her face. Man to man, Mr. Zuckerberg, I need your help.
I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.
I wonder how many people realize the inherent dangers of the pictures they are sharing with the world. I understand that we all want to capture all of the memories that make up our lives, I'm just suggesting that we make sure we are only capturing the memories and not the entire diary of the event. Be safe.