In my first week in 2007 as the newly-minted President and CEO of the former National Round Table on the Environment and the Economy, I sat for breakfast in Toronto with a leading environmental advocate. I asked why he and his ilk were so stridently opposed to the then-new Conservative government's environmental policies. He allowed that despite good work being done on chemicals and toxics and waste issues, the government was simply not doing enough about climate change. Action here was required to get credit there. This was my first introduction to the powerful political elixir of social licence.