Canada Reputation

Is Anonymity the Future of the Internet?

Hessie Jones | Posted 04.21.2014 | Canada
Hessie Jones

Right now we're in a world that sees  transparency as the new form of integrity. Right now we're in a world that understands that reputation is every...

Does Your Brand Have a Crisis Management Plan?

Andrea Lekushoff | Posted 04.09.2014 | Canada
Andrea Lekushoff

Despite the importance of crisis preparedness in a 24 hour news cycle, many companies still don't have a crisis communications plan in place. Instead, they either hope one will never happen or figure they can "wing it" when a crisis eventually does occur. Simply put, not having a crisis plan in place is like playing Russian Roulette with your company's brand.

What Corporations Can Do For International Women's Day

Nick Cowling | Posted 03.06.2014 | Canada Business
Nick Cowling

There's no shortage of examples of how a company's commitment to an issue can inspire an entire country to act. The right for a woman to walk down the street in a developing nation without the fear or reality of being raped has not yet been one of those examples. I think it has incredible potential and power with Canada's own women and men, a unique opportunity to create a legacy of fostering systemic change globally.

Why I Choose Not to Judge My Former Teenaged Self

Lori Gard | Posted 11.10.2013 | Canada Living
Lori Gard

I just finished reading two blog posts on the matter of being a teenaged girl, and all that this entails. Matters concerning image and reputation and ...

How PR Is Extending Its Reach

Nick Cowling | Posted 09.16.2013 | Canada Business
Nick Cowling

The most common mistake companies make when engaging public relations in the marketing mix is trying to use it as a blunt instrument to simply sell to an audience. I want to issue a wakeup call on how to effectively use PR in a time where it's becoming increasingly more valuable.

Canada's Dopey Reputation Needs to Change

Andy Nulman | Posted 08.30.2013 | Canada
Andy Nulman

2013-06-21-blog_canada_day_v02.gif The reaction of the populace to Calgary's flooding, particularly the city's ballsy mayor Naheed Nenshi, painted Canada as tough-as-nails action figures fighting World War H20. Despite this, the majority of non-Canadians still see us more as that somewhat dopey, big obliviously-smilin' guy portrayed on the cover of Bill Mann's book than they do us as the fearless, hip, smart folk we know we are. Which is why, if I could change anything about our country, it would be the symbols that define us to others.

Does the World Still Trust Canada?

Hassan Arif | Posted 03.09.2013 | Canada Politics
Hassan Arif

In the space of a few years, the world's perception of Canada has changed dramatically. Under the Harper Conservatives, this country has become a climate change pariah and lost its reputation as a peace-keeper and honest broker. We need to return to an international role that emphasizes humanitarianism.

Banks Need to Win Back Customers' Trust

Deborah Nixon | Posted 11.24.2012 | Canada Business
Deborah Nixon

It has all come to where we are today: Loss of confidence, loss of trust, and staggering market losses. This is the time for transparency, authentic conversation, honesty and humility. Those who display this behaviour have a chance to slowly regain the shattered trust of their customers. Straight talk. Honest talk. Committed talk. No spin. No rationalization. The industry messed up, and the public wants to hear the truth.

Mark Carney: Canada's Smoothest Operator

Karen Wensley | Posted 10.28.2012 | Canada Business
Karen Wensley

Mark Carney, Governor of the Bank of Canada, probably has the best personal brand of anyone in Canada right now. Carney has created a spotlight for himself by taking some risks, all of which could have blown up in his face. I think he managed to avoid disaster by focussing on some key principles about personal branding.

Your Online Reputation: A Recent Case of Vulnerability

Hessie Jones | Posted 09.30.2012 | Canada Living
Hessie Jones

My friend Danny Brown had his Facebook account hacked last Saturday. The experience I am about to relay had left such an indelible impression on me, I felt compelled to write about it.

Tories Damaging Canada's Reputation Says Mulcair

CBC | Posted 08.24.2012 | Canada Politics

Federal NDP Leader Tom Mulcair says Canada and its once-admirable image around the world have become unrecognizable under the Conservatives, led by Pr...