Canada Sales

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 12.11.2014 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

How Do You Know When to Ask for the Business?

Evan Thompson | Posted 10.29.2014 | Canada Business
Evan Thompson

While seemingly daunting at first, asking for the business is a necessary occurrence if you are to grow and profit. You may not always hear "yes," but you won't know unless you ask. So what are you waiting for?

How To Define Success in Business

Sajeel Qureshi | Posted 11.26.2014 | Canada Business
Sajeel Qureshi

Every business loves more sales, but most businesses don't realize that means longer hours, greater accountability and more responsibility. You risk losing your work-life balance. Do you only equate money with success?

Connecting to Compete: Logistics Management

Umar Zulqarnain | Posted 11.12.2014 | Canada Business
Umar Zulqarnain

Building and managing a world-class supply chain is difficult regardless the economic climate. Transporting goods quickly and efficiently is a complex task that requires coordinating and managing a number of variables within a fast-paced and volatile environment.

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 11.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

How to Get People to Care About Your Business

Elan Divon | Posted 09.02.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

Smart Shopping: How To Hunt For Discounts

Andrew Tai | Posted 08.19.2014 | Canada Style
Andrew Tai

Ever missed out on a deal so crazy-good that you couldn't stop thinking about it for days? If you're like the rest of us, then your answer is probably yes. Missing good deals is standard because good deals tend to happen all the time, while we are always somehow at the wrong place, at the wrong time. Luckily, there's a fixer for that and it's called taking control.

Don't Get Upsold - Treat Your Bank Like a Store

Tim Paziuk | Posted 06.12.2014 | Canada Business
Tim Paziuk

Is our financial system broken or just designed to take advantage of the average person? When you go to the bank to make a deposit or pay a bill are you expecting to be sold? Probably not, but it happens all the time.

How To Win At Everything (Without Trying)

Andrew Tai | Posted 05.28.2014 | Canada Living
Andrew Tai

Rules are there to tell you what you can or cannot do in a game, and they are not negotiable. You either learn them or you fail. Best practices on the other hand are tools you can use, which are learned through watching the way a game is played by others. For instance, if you want to win in poker, you need to understand how to bluff and manipulate your opponents.

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

How to Become a Thought Leader

Andrea Lekushoff | Posted 03.26.2014 | Canada Business
Andrea Lekushoff

This Forbes article is spot on with its four tips to becoming a thought leader, as outlined below. But from a PR and social media perspective, let's look at how these recommendations fit.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

It's All About Sales, People!

Elan Divon | Posted 03.02.2014 | Canada Business
Elan Divon

You, me, all of us -- we're constantly selling. But here's the kicker and where my seeming naiveté may receive some vindication. Beyond selling products, services, and ideas, you and I are really selling one thing and one thing only: ourselves.

12 Sanity Saving Tips for the Final Shopping Days Before Christmas

Rania Walker | Posted 02.10.2014 | Canada Living
Rania Walker

With the holiday shopping season in full force, my requisite ventures into the sweaty shops of my local malls need to be purposeful, successful and time-saving. I've found a dozen ways to make those long line ups and general holiday hustle and bustle productive, amusing and sanity saving.

14 Simple Sales Techniques That Will Woo Any Customer

Jenna Em | Posted 01.23.2014 | Canada Business
Jenna Em

In August, I bought a resale home that was 30-years neglected. The first order of the day was to source new windows, doors, a furnace, air conditioner, kitchen, flooring and more. I set out to get quotes. During this process I was astounded by how many simple sales techniques -- and common courtesies -- were neglected. Read on to see how your sales team would measure up.

No One Cares About Your Business Like You Do

Kelsey Ramsden | Posted 11.12.2013 | Canada Business
Kelsey Ramsden

Ask any entrepreneur to give you their elevator pitch and they will light up, assume the position and envelop your ears with a tale of a business, its...

Marketing Outside the "Dark Ages"

Jeff Quipp | Posted 07.13.2013 | Canada
Jeff Quipp

There's no shortage of thoughtful insights about how the Internet has revolutionized business practices across all industries. With those changes also...

VIDEO: The Importance of Pre-Selling Clients

Krizia | Posted 11.15.2012 | Canada Business
Krizia

Dane Maxwell could be mistaken for just another entrepreneur, but the reality is that Dane is far more than that. He's smart, strategic, caring, a savvy entrepreneur and he's shaking up a lot of the old ways of building an online business. There are so many more golden nuggets in this interview -- far too many to count. I hope you'll take the time to listen to it.

PR is More Than "Nice To Have"

Nick Cowling | Posted 08.13.2012 | Canada Business
Nick Cowling

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.

How to Find Your Customers

Anne Day | Posted 05.15.2012 | Canada Business
Anne Day

So how do you find that first customer? I've often written about finding the perfect customer but at this stage in your business, the cynic in me says any warm body will do as long as they pay their bills. You will quickly learn who you like to work with and later you can afford to be more discerning.

Canadians Flock To Malls For Boxing Day Deals

CBC | Posted 02.25.2012 | Canada

Canadians headed to shopping venues on Boxing Day in hopes of scooping up deals on everything from cameras to clothes. There ...

Vehicle Sales Rise, But Don't Expect It To Last

CP | The Canadian Press | Posted 02.13.2012 | Canada Business

OTTAWA - The number of new vehicles sold in October increased 3.3 per cent to 139,549, driven by higher sales of both passenger cars and trucks.Statis...

Canadian Business Pessimistic About Sales, Hiring

CP | Julian Beltrame, The Canadian Press | Posted 12.17.2011 | Canada Business

OTTAWA - Canadian companies have grown more pessimistic about their sales prospects for the coming year and plan to cut investment and hiring, says a ...

What LivingSocial and Groupon Show Us About Sex And Shopping

Rachel Ryan | Posted 12.08.2011 | Canada
Rachel Ryan

While females, football, and food are certainly enticing, there is no single word or concept more powerful than "free" in the marketing and sales industry. Offer a man or woman just about anything marginally-to-very valuable at a discount and chances are, they'll gobble it up like it's going out of style.