Canadian charities are experiencing an "advocacy chill" and changing the way they go about their work as a result of what they say is "bullying" by the Harper Conservative government. My just completed Master's thesis research finds that the denunciatory rhetoric of government ministers against charities, followed by stepped up audits is having its toll not only on charity operations, but also on the strength of Canada's public discussions and thus on the vigor of democracy itself.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
Apple announced this week that they have hired Burberry CEO Angela Ahrendts to lead all aspects of their retail business, including online. No surprise that designers from Karl Largerfeld to Kate Spade have created smartphone accessories to tap into the tech market, but Apple's high profile hires tell us something else.
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.