The truth is that traditional radio and TV have not been replaced by the internet or other new technologies but instead have maintained their central role in our lives. Traditional TV viewing levels have, if anything, increased slightly in recent years. This is partly the result of improvements in picture quality (HDTV) and the inherent quality of programming.
TV back then wasn't just about learning to count, the colours and the alphabet. It wasn't about adults in leotards clapping ridiculous patterns at children or household items that live under the sea. TV shows of the 80s taught us manners, etiquette and moral lessons. They taught us to read. A set of fraternal twins taught us to solve problems with science -- and it was cool.
Instead of Jerry Seinfeld acknowledging that people want his world to include them, he came out swinging with accusations of "political correctness" and insisting the sole factor in who got on the show was who was "funny" (thereby implying, whether deliberate or not, there aren't very many funny non-white comedians).
In a busy world where families often find themselves using the TV as the third parent, it's thankfully not all bad news. According to a study from the University of Texas, "preschool children who watched a few hours a week of educational programming perform better on achievement tests over time than their peers who watch more general entertainment shows."
I was now resigned to my fate. We weren't going to save much money and likely would have fewer channels. My instinct was confirmed when I received my first new Bell bill headed with the words: "Abandon all hope, ye who enter here." But I'm no quitter; I'm sure there's a third way out of this telecom hell.
To preface this story, I have to admit that my relationship with porn has always been a dishonest one. If I was to watch it on the Internet, I streamed it. I have never bought a DVD or subscribed to a website nor financially contributed to the industry in anyway, only stolen from it. Then, one day, porn got me back. Someone on Twitter sent me a link to a porno that used our song. Art-rock is a tricky thing. It's precious. People talk about it like fine art or good wine. It's pretentious, it's serious and not for porn. So the implication was that I should be immediately up in arms. My art was stolen and slapped over some smut film. How dare they defile something I labored over?
Last Sunday, I spent Jesus's apparent day -- for the first time in nine weeks -- without Breaking Bad. Without Walter White or any of his tics, tendencies, or tacky style. Unlike most who watched Bad, I liked Walter White all the way. I liked him at the beginning, I liked him at the end, and I liked him at his worst.
It's a nice theory to embrace for those outside of the U.S. as it reinforces a vision of Americans as insular and frightened of the world when other nations' TV schedules are often a little more pluralistic. It also means that when non-American productions fail in the U.S. market it can be blamed on American xenophobia, as opposed to any weakness in the production itself.
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms. Hollywood's most influential players have taken notice with directors like Peter Jackson and James Cameron embracing transmedia.
A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.