With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.
Despite being a tech-savvy Gen Y'er who lives online, sometimes I read an article that makes me feel like I'm being relegated to some "too old to be hip" corner of the internet where only Clint Eastwood and baby boomers hang out. The most glaring instance was an October article in Quartz about the rise of social payments app.
As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?
The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.
In case you haven't heard, Calvin Klein is the latest clothing company to come out with a campaign that has a lot of people extremely pissed off. The campaign is called, "Perfectly Fit" and it features model Myla Dalbesio modeling what Calvin Klein is calling their "plus sized" underwear. It should come as no surprise that 27-year-old Myla is not what most people would consider anything even close to plus sized. I suppose I understand the outrage in principal, but why are people still so shocked when a company that is known for promoting one kind of beauty continues to do just that? Frankly, if Calvin Klein wanted to do something seriously shocking, they would use a model who was older than 25 years old and wore a size bigger than a four.
Our phones have become our lifelines, our mode of socializing, our way of staying connected. But in fact, by using this "appliance" to stay connected, I would say we are in fact losing all of our connections. There is something to be said for distraction free living. It is no wonder that stress levels in our society are at an all-time high and use of anti-depressants have peaked.
With the school year back in full swing, it's a great time to revisit a topic that affects students, parents and teachers equally: social media. While social media use continues to grow and becomes increasingly common place, it is nonetheless an area of contention, particularly when it comes to kids -- both in and outside of the classroom.
Hamas and Israel are at war and the land beneath their citizens' feet is crying. As it does, an incredible marvel -- while not entirely new-- is happening, and that is tweeting behind the lines. The idea that Palestinians and I, a Jewish community worker in Toronto in 2014, are bantering back and forth while bombs and missiles fall in Israel and Gaza is astounding.
Rather than seeing nothing after I post a particularly bleak tweet or a caption speaking about mental illness, my notifications explode with questions and comments, all curious and positive about this awful invisible assailant. Total strangers will send their love and prayers out to me. Others will thank me for being brave and outspoken.
Computers afford us a lot, and social media has its pluses and minuses, but what the Internet can't truly replicate is the spirit when all our senses are engaged and we are participating in life outside the screen. That's what's missing. That's why there's less time for living. Here's how to use social media and create a balance so that you enjoy the moments of living more fully.
What if you put the the most viral Facebook and Twitter accounts into one feed and ranked the posts by popularity. What would the 20 most liked and viral posts in the last week be? I bet it will surprise most of you -- because we human beings like some weird stuff, but we're used to dividing ourselves socially into interest groups, and then only seeing what's popular with our friends and peers.
Rihanna recently had her Instagram account deleted after posting one of the topless photos from her very racy, very stylish spread in Lui magazine earlier this month. Even though Instagram maintained it was an accident (who in their right mind would piss RiRi off on purpose?) and reinstated the account, it had still been wiped squeaky clean.