I'm not a health nut, but I take care of myself. Not to brag and not to be vain, but my decisions are purely to avoid going to the hospital with something that could have been avoided. I exercise and eat right to be healthy. I don't spend the day thinking about what I shouldn't eat, I spend it thinking about living a long life and travelling with the girl of my dreams.
Dove has been down this road before. Previously, they ran some ads with chubby ladies in underwear talking about how much they loved their bodies. I found those ads powerfully patronizing, as I find the "Beauty Sketches." It is as though women need to have their emotions managed and protected all the time.