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Canadian Space Agency

Chris Hadfield Could Teach PR Companies a Thing or Two

Jana Schilder | Posted 05.15.2013 | Canada Business
Jana Schilder

Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.

WATCH: Greetings, Earthlings

CP | Peter Rakobowchuk, The Canadian Press | Posted 03.12.2013 | Canada

LONGUEUIL, Que. - Canadian astronaut Chris Hadfield says everyone would benefit from seeing the world through the eyes of astronauts who are aboard th...

The International Space Station's Canadian Menu

The Huffington Post Canada | Posted 12.12.2012 | Canada Living

Dining in microgravity is a tricky thing. Crumbs can find their way into the nooks and crannies of sensitive instruments, fresh food is hard to com...

We're Not Going To Infinity Or Beyond Without More Cash

CP | Terry Pedwell, The Canadian Press | Posted 01.29.2013 | Canada Business

OTTAWA - The aerospace sector is under threat from ambitious international competitors and the space agency has "foundered" for a decade, says a revie...

Chasing Dragons

CP | The Canadian Press | Posted 12.09.2012 | Canada

LONGUEUIL, Que. - Canada's robotic arm on the International Space Station was put to work Wednesday when it grabbed a cargo ship that arrived at the o...

Earth's Mightiest Air Conditioner?

CP | The Canadian Press | Posted 09.04.2012 | Canada

SASKATOON - An international team led by University of Saskatchewan researchers says small volcanic eruptions could cool the climate.The team says aer...

Canada's Satellite Project Up In The Air

CBC | Posted 07.09.2012 | Canada Business

Industry Minister Christian Paradis says Canada is committed to a project that would see the construction of new satellites, but the comp...

Space Agency Braces For Budget Cuts, Layoffs

CP | Peter Rakobowchuk, The Canadian Press | Posted 06.08.2012 | Canada Politics

MONTREAL - Federal budget cuts could be felt far, far away — up in outer space.Industry leaders are worried that cuts to the Canadian Space Agency a...

Look Out For That Space Junk

CP | Peter Rakobowchuk, The Canadian Press | Posted 03.22.2012 | Canada Politics

MONTREAL - Michel Doyon's lack of sleep as of late has nothing to do with the usual reasons.What's interrupting Doyon's shut-eye is concern about spac...

Wayward Russian Satellite Headed For Earth

CP | Peter Rakobowchuk, The Canadian Press | Posted 03.14.2012 | Canada

MONTREAL - Canada is just one of many countries that are closely monitoring a wayward Russian satellite that is expected to make a fiery return to Ear...

Canada's Astronauts Could Be Grounded For Years

CP | Peter Rakobowchuk, The Canadian Press | Posted 02.25.2012 | Canada Politics

MONTREAL - Canadian astronauts could be stuck on the ground for years following Chris Hadfield's space mission scheduled for 2012.That six-month visit...

Astronaut To Bring Governor General's Mascot To Space Station

CP | The Canadian Press | Posted 02.13.2012 | Canada

LONGUEUIL, Que. - Canada's Governor General is sending an image of a mascot into space in order to promote a project closer to home.David Johnston wil...

India Passes Canada In Space Competitiveness: Report

CP | Peter Rakobowchuk, The Canadian Press | Posted 11.10.2011 | Canada

MONTREAL - Experts are worried about a report that shows India has moved ahead of Canada in space competitiveness and that Canada is also losing groun...

Travelling Space Show Too Big For Canada

CP | Peter Rakobowchuk, The Canadian Press | Posted 11.03.2011 | Canada

MONTREAL - The Canadian Space Agency's elaborate plans to celebrate its 20th anniversary in 2010 with a travelling international exhibit backfired bec...

Canadians Looking Ahead As Sun Sets On Atlantis

CP | Posted 09.20.2011 | Canada

THE CANADIAN PRESS -- LONGUEUIL, Que. - As the sun began to rise over the Canadian Space Agency south of Montreal, a handful of officials watched on a...

Canadians Celebrate Atlantis Landing, End Of Shuttle Program

The Canadian Press | Posted: 07/21/2011 3:02 AM | Posted 09.20.2011 | Canada

THE CANADIAN PRESS -- LONGUEUIL, Que. - Atlantis glided to a safe landing at Florida's Kennedy Space Center at 5:56 a.m. ET to end the last flight of ...

Hurling Chunks Of Space Junk Threaten Satellites

The Canadian Press | Posted 08.22.2011 | Canada Business

THE CANADIAN PRESS -- LONGUEUIL, Que. - There are 19,000 pieces of space debris, larger than the size of a baseball, floating around above the Earth a...