CANADIAN SPACE AGENCY

CP

The Militarization Of Space?

Prime Minister Stephen Harper's appointment of the former head of the Canadian Forces to act as the new president of the Canadian Space Agency is sparking some concerns that Canada's space program may...
AP

Chris Hadfield Could Teach PR Companies a Thing or Two

Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.