Much is being made these days of the need for children to put down the tablets, remotes and other tech devices and get outside and play. Medical experts and media pundits are keying on health issues, such as childhood obesity and diabetes, as the key driver for increased play. And they are correct; but there are other important reasons: future jobs and economic growth.
Within our team we spend a lot of time talking about the concept of the 'willing innovator'. At a time where practically every industry needs software, it helps us think about the people we want to partner with -- those who align with our culture and view of the world. To us, this isn't necessarily about having been innovative in the past.
"Imagine if companies started thinking about the social impact they wanted to create in the world and tied it to bottom line performance. The potential impact could be incredible," explained Mr. Haid. As an example, he cites TOMS, which donates a pair of shoes for each one purchased or Warby Parker, which runs a similar model but for sunglasses.
Last month parts of Alberta were struck with a devastating flood. As we watched the horrific images of beloved Canadian cities immersed in water, Canadians felt connected like never before to its thriving midwest. I arrived in Calgary the day after the flood had devastated most of Calgary's vibrant downtown and surrounding cities.
It's April, and no matter where you live in Canada, spring 2013 will be wet, if not flooded. Rubber boots are your practical and stylish answer -- but with environmental reservations. Waterproof footwear will be made either of rubber or PVC, one of the most widely used plastics on the planet -- a toxic substance.