Career Development

What's Your Personal Brand?

Natasha Koifman | Posted 06.16.2014 | Canada Living
Natasha Koifman

A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.

Why You Shouldn't "Do What Makes You Happy" in Business

Gerry Som | Posted 03.09.2013 | Canada Business
Gerry Som

There is an inherent flaw in the sentence "Do what makes you happy." People usually choose their initial career paths around the age of 18 -- does every person continue to enjoy doing the same for the rest of his or her life?Happiness is not my ultimate goal. Failure, however, is my ultimate deterrent. I simply do not want to live pay-cheque to pay-cheque in Canada or end up unsuccessful, a decade from now.