A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.
There is an inherent flaw in the sentence "Do what makes you happy." People usually choose their initial career paths around the age of 18 -- does every person continue to enjoy doing the same for the rest of his or her life?Happiness is not my ultimate goal. Failure, however, is my ultimate deterrent. I simply do not want to live pay-cheque to pay-cheque in Canada or end up unsuccessful, a decade from now.