Cause Marketing

What Corporations Can Do For International Women's Day

Nick Cowling | Posted 03.06.2014 | Canada Business
Nick Cowling

There's no shortage of examples of how a company's commitment to an issue can inspire an entire country to act. The right for a woman to walk down the street in a developing nation without the fear or reality of being raped has not yet been one of those examples. I think it has incredible potential and power with Canada's own women and men, a unique opportunity to create a legacy of fostering systemic change globally.

Tis the Season to Give. Here's Why! #WhatWouldYouGive

Amber Rehman | Posted 02.26.2013 | Canada Impact
Amber Rehman

In late November TELUS asked their Facebook friends a simple question; if you could give anything to anyone, what would you give? To give is one thing, but to involve the average person and allow them to be part of the sharing is a beautiful thing.

Are We Oversexualizing Breast Cancer?

Amber Rehman | Posted 12.25.2012 | Canada Living
Amber Rehman

October is breast cancer awareness month. Yesterday, my 10-year-old son came up to me and asked: "Mommy, do you remember that commercial we saw about those pink things?" He made his hands in a cup formation and covered his chest like a bra. Is there anyone else out there that has some feminism kicking around to feel objectified by overly sexualization of breast cancer? Are breasts selling cancer awareness just like they sell cars, beer, music, cigarette, shoes, and pretty much everything else. Just in case you think I am a prude, I ask you this: Are men asked to wear speedos to raise awareness for prostate cancer?