CAUSE MARKETING

Dove

Not All Social Media Campaigns Are Created Equal

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.
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Support the Queer Community Without Pinkwashing

A portmanteau of "pink" and "whitewashing," pinkwashing is sometimes used to describe organizations who tout support for LGBTQ causes to distract from less ethical endeavours, or who do so without backing their messages through appropriate actions or policies. So how can you as an inclusive, diversity-loving organization reach LGBTQ communities in the right way? Here are five tips.

What Corporations Can Do For International Women's Day

There's no shortage of examples of how a company's commitment to an issue can inspire an entire country to act. The right for a woman to walk down the street in a developing nation without the fear or reality of being raped has not yet been one of those examples. I think it has incredible potential and power with Canada's own women and men, a unique opportunity to create a legacy of fostering systemic change globally.

Are We Oversexualizing Breast Cancer?

October is breast cancer awareness month. Yesterday, my 10-year-old son came up to me and asked: "Mommy, do you remember that commercial we saw about those pink things?" He made his hands in a cup formation and covered his chest like a bra. Is there anyone else out there that has some feminism kicking around to feel objectified by overly sexualization of breast cancer? Are breasts selling cancer awareness just like they sell cars, beer, music, cigarette, shoes, and pretty much everything else. Just in case you think I am a prude, I ask you this: Are men asked to wear speedos to raise awareness for prostate cancer?