The CBC brass need to pay attention to the general public's growing apathy towards an institution too often in the news for the wrong reasons. Uncomfortable corporate silences. Lingering questions. Unanswered inquiries. CBC fans can't explain this riddle to themselves, much less to lukewarm listeners. As the embattled broadcaster lobbies for increased government dollars to "Save the CBC" underneath a cloud of checkered transparency and puzzling rationales, taxpayers' appetite for increased spending dries up.