The Canadian Press
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Now this deserves a rant.
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CBC has boasted that 50 per cent of the cost of its TV services is paid for by advertising revenue. No more. In the year ending August 2015, CBC English TV ad revenue fell off a cliff and was barely $100 million, well under 20 per cent of TV revenues. Funding from taxpayers is now four times greater than ad revenues.
CBC Television went national in 1958. The CTV Television Network followed three years later. Both TV networks have grown into a Canadian staples. Over a half century, consumer habits have changed. But have the networks evolved with the changing face of the viewership? The best Canadian content is the one which reflects the full spectrum of the Canadian identity -- before and behind the cameras.
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There is more to be said about Andrew Coyne's suggestion that CBC television ought to be dismantled, and spun off into a constellation of self-supporting cable specialty channels so that viewers could select what they wanted to subscribe to, rather than paying for the public broadcaster as a monolithic institution. In suggesting that CBC become a collection of subscription-based channels, Coyne fails to see that the same market dynamic is at work there as in advertising-supported TV -- i.e. the need to maximize audiences as a way of achieving peak profits.