CHARITABLE GIVING

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Why Charities Receive Less During The Summer

Every year, charities reap the benefits of Canadians' generous holiday spirit, seeing a significant bump in December donations. In fact, more than a third of CanadaHelps' annual donations are achieved in this one month alone. While that seasonal generosity is important for charities, there is an unfortunate downside -- as the seasons change and the weather gets warmer, donations tend to dry up, leaving gaps for many organizations. I call this the "summer drought."
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Reporting On "Impact" Will Spur More Donations

Considering we now live in an age where virtually any piece of information is at our fingertips, it should come as no surprise that Canadians have become increasingly interested in seeing how their charitable dollars are being spent. People now want visibility into the impact their chosen charities are making in the world, and it is a charity's ability to drive results which will inspire donors to give more.