Nearly two years after Mercy for Animals (MFA) went public with an undercover investigation into Canada's largest dairy farm, charges have finally been laid against the company, Chilliwack Cattle Sales, located in British Columbia. Before rejoicing that justice will finally be done, let's carefully examine the case.
The decline is so striking that the Dairy Farmers of Canada commissioned a survey to find out why milk drinkers are ditching it in droves. Despite the fear-mongering and the tens of millions spent to peddle dairy, the Canadian public now sees the dairy industry for what it is. No amount of advertising will make them un-see it.