When Lululemon thumbed its nose at empathy by blaming women's thighs for its own mistakes, customers started saying in droves "You don't actually get me at all." It is like discovering your spouse has an alternate personality that you don't recognize. Where did Lululemon go wrong? In our view, two places.
In an interview with Bloomberg TV on Tuesday, Lululemon founder Chip Wilson explained that when the company's pants become see-through or start to pill, the problem may have more to do with the shape and size of the woman wearing the garment than the garment itself. "Some women's bodies just actually don't work for [the pants]," Wilson said. "...it's really about the rubbing through the thighs, how much pressure is there over a period of time and how much they use it." In other words, don't blame the "In the Flow" crops. They can't help it if your legs are just too flabby for proper athletic-wear functioning.
Lululemon founder, Chip Wilson, recently said that the problem with his company's yoga pants is really a problem with some women's bodies. It appears they believe that plus-sized women don't engage in yoga, and what's more, they shouldn't deserve to. Why? Because their bodies don't work with Lululemon's vision of what someone engaging in yoga should look like.