Cinema

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The Future Of Marketing Is With VR

In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.
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LOOK: The Dark Side Of VIFF

Nothing quite like a good midnight movie. Savvy, cinephilic audiences meet provocative, culty film fare at a time when, as Dick Miller observes in Martin Scorsese's After Hours, "different rules apply." The programming for VIFF's new late-night series, Altered States -- handled by longtime Vancouver journalist and VIFF staffer Curtis Woloschuk -- certainly reflects this observation. And what's striking about the series as a whole, is that the movies featured have much of the sophistication usually spotlighted by VIFF -- they're just cranked up a notch.
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To the TIFF Blogger Who Called 911: Learn What Emergency Means

Today my phone buzzed with the story of a film blogger calling 911 because he was bothered by someone using their cellphone during a screening. It's kind of a funny story to most, I suppose -- one that illustrates just how wrapped up people can get in this odd world. Except I didn't find it funny. At all. On any level. As a guy who spent every day of my working life for eight years trying to keep up with the volume of calls pouring in to 911 -- legitimate calls, each of which carried with it the weight of someone possibly dying -- I find Billington's action offensive.