Cinema

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The Future Of Marketing Is With VR

In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.
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LOOK: The Dark Side Of VIFF

Nothing quite like a good midnight movie. Savvy, cinephilic audiences meet provocative, culty film fare at a time when, as Dick Miller observes in Martin Scorsese's After Hours, "different rules apply." The programming for VIFF's new late-night series, Altered States -- handled by longtime Vancouver journalist and VIFF staffer Curtis Woloschuk -- certainly reflects this observation. And what's striking about the series as a whole, is that the movies featured have much of the sophistication usually spotlighted by VIFF -- they're just cranked up a notch.
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To the TIFF Blogger Who Called 911: Learn What Emergency Means

Today my phone buzzed with the story of a film blogger calling 911 because he was bothered by someone using their cellphone during a screening. It's kind of a funny story to most, I suppose -- one that illustrates just how wrapped up people can get in this odd world. Except I didn't find it funny. At all. On any level. As a guy who spent every day of my working life for eight years trying to keep up with the volume of calls pouring in to 911 -- legitimate calls, each of which carried with it the weight of someone possibly dying -- I find Billington's action offensive.
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Drawn From a Hat TIFF Reviews: Hi-Ho Mistahey!

Hi-Ho Mistahey! is not the joyless catalogue of wrongs I feared. For every grievance the film portrays, it offers equal evidence of inspiring First Nations youth working proactively to improve their situation. Still, while It would be nice if the fix for education in Attawapiskat and other reserves were as straightforward as a better building and more money, the solution is very unlikely to be that easy. The engaging movie would have more impact if it recognized more explicitly that securing more government funding for on-reserve schools is just one piece in a much larger, and more complex, puzzle.
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A Native Storyteller's Long Journey to TIFF

A part of me wanted to quit; it seemed pointless. I was only sent out for Native roles and even those were few and far between. Something was wrong with the industry. Growing up, I had almost never seen Native people on television. I was frustrated and angry, but something inside me told me if I wanted to change things, I had to stick with it.

Boycotting the Oscars Is No Solution, Iran

Innocence of Muslims aspired and failed to be a film, which was then dubbed, cut, and turned into a hybrid trailer-clip of a YouTube video. The poor production value, and the ignorance put into the creation of this project are far from worthy of the protests, bloodshed, or lives lost. Despite this, the Iranian government has decided to take a stand against the Academy Awards, for not taking a stand against a YouTube video and is boycotting the awards. This reasoning is untenable, and thus it merits some analysis.