Your Start-Up Business: The Art and Science of Cold Calling

When you're with a start-up and you run into a problem you can't solve, what do you do? The obvious answer is you turn to someone who has built a business before. What if you don't have someone like this in your sphere of influence? Well, that's where cold calling (or emailing) comes in. But people have an irrational fear of cold calling. Here's how to get the most out of a cold call.