Cold Calling

Your Start-Up Business: It Starts With a Tweet

Karen Geier | Posted 11.14.2012 | Canada Business
Karen Geier

This week, I talked with Heather Payne, Co-Founder of Ladies Learning Code, a Toronto-based organization with the goal to empower women to learn how to program, and understand tech better. It all started when Heather Payne, fresh off learning how to build her first personal website, wanted to learn a backend language. She couldn't find great resources, and found it hard to get started.

Your Start-Up Business: The Art and Science of Cold Calling

Karen Geier | Posted 11.10.2012 | Canada Business
Karen Geier

When you're with a start-up and you run into a problem you can't solve, what do you do? The obvious answer is you turn to someone who has built a business before. What if you don't have someone like this in your sphere of influence? Well, that's where cold calling (or emailing) comes in. But people have an irrational fear of cold calling. Here's how to get the most out of a cold call.