Commerce

Do You Know The Social Media Secret?

Mitch Joel | Posted 03.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

The Best Way to Grow the Economy? Creativity

John M. Eger | Posted 01.19.2013 | Canada Business
John M. Eger

Importantly, Canada and nations like America have entered a new phase in which promoting creativity and innovation represent the only option for boosting global competitiveness. Canada or any country desirous of succeeding in an interconnected world must aggressively adopt the idea that creativity is the single most important ingredient to reinventing itself.