Why Millennials Favour Photo Sharing Over Words

Nick Cowling | Posted 11.26.2015 | Canada Business
Nick Cowling

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.

Let's Hope Trudeau's New Era Of Media Accountability Lasts

Sean Mallen | Posted 11.10.2015 | Canada Politics
Sean Mallen

The true test of the Trudeau team's openness will come when actual decisions are being made, when real people start to object, when the human beings running the place start making mistakes. The national press gallery may be charmed for now, grateful that the Harper years of cold war are over. It will not last. Parliament Hill reporters are top professionals who will be ready to pounce when things inevitably go off the rails. When that happens, will the smiling ministers of day one remain available to be interrogated, challenged, or even hectored?

The Rise Of The Online Influencer

Rachel Thexton | Posted 11.05.2015 | Canada British Columbia
Rachel Thexton

These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.

Why Businesses And Millennials Are Streaming

Nick Cowling | Posted 10.31.2015 | Canada Business
Nick Cowling

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

How Millennials Are Shaping the Retail Market

Nick Cowling | Posted 10.06.2015 | Canada Business
Nick Cowling

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.

4 Ways to Be a Better Client

Julie Rusciolelli | Posted 10.02.2015 | Canada Business
Julie Rusciolelli

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.

10 Tips to Help You Go From Intern to Full-Time Staffer

Julie Rusciolelli | Posted 09.22.2015 | Canada Business
Julie Rusciolelli

I've offered full-time employment to almost 80 per cent of those who have interned at my firm. If you just landed an internship, take the advice from someone who has seen the best and worst of interns. If you are trying to make this internship roll over into a full time gig, keep these points in mind.

How Educators Can Engage Millennial Minds

Nick Cowling | Posted 09.21.2015 | Canada Business
Nick Cowling

Millennials, the generation who are always one step ahead when it comes to knowing what they want and how to get it. They are the generation who value experiences above anything else and it's likely because of how much information they have at their fingertips.

10 Signs You're an Entrepreneur

Julie Rusciolelli | Posted 09.09.2015 | Canada Business
Julie Rusciolelli

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.

Think Outside the Cubicle With Coworking

Nick Cowling | Posted 07.20.2015 | Canada Business
Nick Cowling

In the constantly evolving and socially driven society we live in today, the very definition of a workplace has changed. Coworking has become a global movement where work is done outside the confines of a traditional workspace and is instead in a shared working environment either in an office or other public space.

Are Your Products In Sync With Your Clients' Needs?

Evan Thompson | Posted 07.08.2015 | Canada Business
Evan Thompson

If you aren't aware of your clients' changing needs, how can you make sure you're still meeting them? You need to make sure you are helping to solve your clients' business problems rather than just selling them your products. And how does your product offering stack up against a saturated market? Do you stand out?

5 Brand Communication Strategies for the Holidays

Nick Cowling | Posted 02.08.2015 | Canada Business
Nick Cowling

Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.

Your Business Could Benefit From a 'Virtual Watercooler'

Claudio Nespeca | Posted 11.13.2014 | Canada Business
Claudio Nespeca

Advanced communication systems allow people to easily find other coworkers and engage them through multiple channels and devices. Coworkers can dial each other into voice or video, screen sharing and collaborative file sessions, giving those casual conversations a range of tools to enhance the experience and exchange.

Canada's Opposition Is Playing Communications Catch Up

Matt Price | Posted 11.12.2014 | Canada Politics
Matt Price

If there's one thing that the Harper Conservatives are good at, it's message discipline. Sure, they have taken this to the extreme of muzzling everyone else they can, but you have to admit that they bring logic and consistency to all their communications. Less so Canada's opposition, which has some catching up to do.

I've Got Some (Nanotechnology) Explaining To Do

Carlo Montemagno | Posted 10.15.2014 | Canada Alberta
Carlo Montemagno

We use jargon and complicate things with acronyms that are meaningless to those who aren't in the loop. But most importantly, we miss the opportunity to engage, excite and empower others with our news. As academics, scientists and researchers, we have a unique responsibility to ensure our findings extend well beyond the lab bench.

LeBron Can Teach Business Execs a Thing or Two

Nick Cowling | Posted 09.17.2014 | Canada Business
Nick Cowling

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.

Give Your Customers Techno-Peace

Nick Cowling | Posted 09.10.2014 | Canada Business
Nick Cowling

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Why It's Time for Your CEO to Get Social

Andrea Lekushoff | Posted 06.30.2014 | Canada Business
Andrea Lekushoff

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.

Ni Hao! Speaking Chinese In Your PR Campaign

Rachel Thexton | Posted 05.19.2014 | Canada British Columbia
Rachel Thexton

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. And if you don't have a team member or members that speak Mandarin and Cantonese, you aren't getting a complete picture of the myriad and evolving ways to talk to Chinese-speaking Vancouverites.

Do You Know The Social Media Secret?

Mitch Joel | Posted 05.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

What Minister Moore Says About Your Sky-High Cell Phone Bills

Steve E. Anderson | Posted 03.13.2014 | Canada Business
Steve E. Anderson

Last fall, a group of over 35 leading innovators and entrepreneurs joined OpenMedia.ca in sending a letter to Industry Minister James Moore. Our letter called for several actions to be taken to fix our broken cell phone market. Minister Moore has now replied.

Fighting Big Telecom: Good Things Happen When Canadians Speak Out

David Christopher | Posted 11.20.2013 | Canada Business
David Christopher

Good things happen when Canadians speak out! For months, tens of thousands of citizens from right across Canada have stood up to demand the government take action for authentic choice in our broken wireless market.

About Time the Government Listened Up on Telecom Policy

David Christopher | Posted 10.28.2013 | Canada Business
David Christopher

Canadians have been speaking out for wireless choice and affordability for years now and, after years of telecommunications policy neglect, it looks like the government is finally starting to listen. It's heartening to see the government finally starting to reflect what Canadians have been saying for a long time now.