#Communications

Where Is The Accountability For Ottawa's Communications Spies?

Monia Mazigh | Posted 07.21.2016 | Canada Politics
Monia Mazigh

Leaving it up to the minister in charge to decide what is acceptable and what is not, or what is lawful and what is not, is far from a democratic and accountable model. We need review mechanisms with the necessary autonomy, independence and structure to create true accountability.

Why Great Communications Needs More Than Great Technology

Doug Bannister | Posted 07.21.2016 | Canada Business
Doug Bannister

The desire to have better, stronger communications with one another at all times often fuels progress, but are we taking full advantage of the technology at our fingertips? As our capabilities evolve, we also create opportunities for improvement.

What Drives Millennials To Buy A Car?

Nick Cowling | Posted 05.27.2016 | Canada Business
Nick Cowling

The purchase of a car is a significant expense for anyone, especially money-conscious millennials who are saving for the future and entering the phase of their lives with many large purchases ahead. Turns out, millennials are changing the scope of car ownership.

5 Reasons To Keep Your Day Job

Julie Rusciolelli | Posted 05.04.2016 | Canada Business
Julie Rusciolelli

Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.

Millennials Need Credit (But Don't Have It)

Nick Cowling | Posted 04.22.2016 | Canada Business
Nick Cowling

Stats show that millennials prefer to use debit cards to credit cards for their purchases. Millennials are the first generation to grow up with debit cards, which may explain this pattern. Several findings prove that this generation isn't fond of credit products. The reasons for this may be many, but the top may be controlling spending and fear of debt. This lack and hesitance to use a credit card among millennials is causing them more harm than good in the long run.

Are You Asking The Right Questions?

Judy Mann | Posted 04.12.2016 | Canada Business
Judy Mann

When you need information or want to build a relationship with a client, colleague, team member, manager or stakeholder, it is really all about the questions you ask, how much you let the other person talk and how you listen.

Your First Impression Starts On Social Media

Judy Mann | Posted 04.04.2016 | Canada Business
Judy Mann

Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression of who you are before job interviews, as your new position in a company has been announced, or after hearing about you from someone.

Your Non-Profit's Public Relations Campaign Must Tell A Story

Todd Hauptman | Posted 03.23.2016 | Canada Business
Todd Hauptman

Our world has some incredible non-profit organizations that are working to solve some of the greatest challenges of our time. Unfortunately many of these organizations are not equipped to effectively articulate their story to the public, potential donors and supporters, thought leaders, and politicians.

Kanye's Twitter Feud Is A Lesson In What's Off Limits Online

Rachel Thexton | Posted 02.03.2016 | Canada Business
Rachel Thexton

You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it's easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2016 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

In Memoriam: The Communications Tools We Said Goodbye To In 2015

Peter Harris | Posted 12.11.2015 | Canada Business
Peter Harris

There are three phone numbers on my business card: my cell, the landline and, a fax number. In my fifteen years of professional working life, no one has ever faxed me. Speaking of business cards, they're done too. Social media profiles are the new business cards.

Why Millennials Favour Photo Sharing Over Words

Nick Cowling | Posted 11.26.2015 | Canada Business
Nick Cowling

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.

Let's Hope Trudeau's New Era Of Media Accountability Lasts

Sean Mallen | Posted 11.10.2015 | Canada Politics
Sean Mallen

The true test of the Trudeau team's openness will come when actual decisions are being made, when real people start to object, when the human beings running the place start making mistakes. The national press gallery may be charmed for now, grateful that the Harper years of cold war are over. It will not last. Parliament Hill reporters are top professionals who will be ready to pounce when things inevitably go off the rails. When that happens, will the smiling ministers of day one remain available to be interrogated, challenged, or even hectored?

The Rise Of The Online Influencer

Rachel Thexton | Posted 11.05.2015 | Canada British Columbia
Rachel Thexton

These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.

Why Businesses And Millennials Are Streaming

Nick Cowling | Posted 10.31.2015 | Canada Business
Nick Cowling

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

How Millennials Are Shaping the Retail Market

Nick Cowling | Posted 10.06.2015 | Canada Business
Nick Cowling

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.

4 Ways to Be a Better Client

Julie Rusciolelli | Posted 10.02.2015 | Canada Business
Julie Rusciolelli

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.

10 Tips to Help You Go From Intern to Full-Time Staffer

Julie Rusciolelli | Posted 09.22.2015 | Canada Business
Julie Rusciolelli

I've offered full-time employment to almost 80 per cent of those who have interned at my firm. If you just landed an internship, take the advice from someone who has seen the best and worst of interns. If you are trying to make this internship roll over into a full time gig, keep these points in mind.

How Educators Can Engage Millennial Minds

Nick Cowling | Posted 09.21.2015 | Canada Business
Nick Cowling

Millennials, the generation who are always one step ahead when it comes to knowing what they want and how to get it. They are the generation who value experiences above anything else and it's likely because of how much information they have at their fingertips.

10 Signs You're an Entrepreneur

Julie Rusciolelli | Posted 09.09.2015 | Canada Business
Julie Rusciolelli

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.

Think Outside the Cubicle With Coworking

Nick Cowling | Posted 07.20.2016 | Canada Business
Nick Cowling

In the constantly evolving and socially driven society we live in today, the very definition of a workplace has changed. Coworking has become a global movement where work is done outside the confines of a traditional workspace and is instead in a shared working environment either in an office or other public space.

Are Your Products In Sync With Your Clients' Needs?

Evan Thompson | Posted 07.08.2016 | Canada Business
Evan Thompson

If you aren't aware of your clients' changing needs, how can you make sure you're still meeting them? You need to make sure you are helping to solve your clients' business problems rather than just selling them your products. And how does your product offering stack up against a saturated market? Do you stand out?

5 Brand Communication Strategies for the Holidays

Nick Cowling | Posted 02.08.2015 | Canada Business
Nick Cowling

Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.

Your Business Could Benefit From a 'Virtual Watercooler'

Claudio Nespeca | Posted 11.13.2014 | Canada Business
Claudio Nespeca

Advanced communication systems allow people to easily find other coworkers and engage them through multiple channels and devices. Coworkers can dial each other into voice or video, screen sharing and collaborative file sessions, giving those casual conversations a range of tools to enhance the experience and exchange.