Communications

Your Business Could Benefit From a 'Virtual Watercooler'

Claudio Nespeca | Posted 09.13.2014 | Canada Business
Claudio Nespeca

Advanced communication systems allow people to easily find other coworkers and engage them through multiple channels and devices. Coworkers can dial each other into voice or video, screen sharing and collaborative file sessions, giving those casual conversations a range of tools to enhance the experience and exchange.

Canada's Opposition Is Playing Communications Catch Up

Matt Price | Posted 09.12.2014 | Canada Politics
Matt Price

If there's one thing that the Harper Conservatives are good at, it's message discipline. Sure, they have taken this to the extreme of muzzling everyone else they can, but you have to admit that they bring logic and consistency to all their communications. Less so Canada's opposition, which has some catching up to do.

I've Got Some (Nanotechnology) Explaining To Do

Carlo Montemagno | Posted 08.15.2014 | Canada Alberta
Carlo Montemagno

We use jargon and complicate things with acronyms that are meaningless to those who aren't in the loop. But most importantly, we miss the opportunity to engage, excite and empower others with our news. As academics, scientists and researchers, we have a unique responsibility to ensure our findings extend well beyond the lab bench.

LeBron Can Teach Business Execs a Thing or Two

Nick Cowling | Posted 09.17.2014 | Canada Business
Nick Cowling

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.

Give Your Customers Techno-Peace

Nick Cowling | Posted 09.10.2014 | Canada Business
Nick Cowling

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Why It's Time for Your CEO to Get Social

Andrea Lekushoff | Posted 06.30.2014 | Canada Business
Andrea Lekushoff

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.

Ni Hao! Speaking Chinese In Your PR Campaign

Rachel Thexton | Posted 05.19.2014 | Canada British Columbia
Rachel Thexton

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. And if you don't have a team member or members that speak Mandarin and Cantonese, you aren't getting a complete picture of the myriad and evolving ways to talk to Chinese-speaking Vancouverites.

Do You Know The Social Media Secret?

Mitch Joel | Posted 05.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

What Minister Moore Says About Your Sky-High Cell Phone Bills

Steve E. Anderson | Posted 03.13.2014 | Canada Business
Steve E. Anderson

Last fall, a group of over 35 leading innovators and entrepreneurs joined OpenMedia.ca in sending a letter to Industry Minister James Moore. Our letter called for several actions to be taken to fix our broken cell phone market. Minister Moore has now replied.

Fighting Big Telecom: Good Things Happen When Canadians Speak Out

David Christopher | Posted 11.20.2013 | Canada Business
David Christopher

Good things happen when Canadians speak out! For months, tens of thousands of citizens from right across Canada have stood up to demand the government take action for authentic choice in our broken wireless market.

About Time the Government Listened Up on Telecom Policy

David Christopher | Posted 10.28.2013 | Canada Business
David Christopher

Canadians have been speaking out for wireless choice and affordability for years now and, after years of telecommunications policy neglect, it looks like the government is finally starting to listen. It's heartening to see the government finally starting to reflect what Canadians have been saying for a long time now.

The Campaign Big Telecom Employees Are Forced to Join

David Christopher | Posted 10.14.2013 | Canada Business
David Christopher

Canada's Big Three telecom giants are sounding increasingly desperate as their expensive ad campaign fails to connect with Canadians -- and now it looks like they're taking that desperation out on their employees. It's disappointing, although not surprising, that Big Telecom is resorting to strong-arming its employees into participating in their floundering campaign.

Creative Canadians Take on Big Telecom's Propaganda

David Christopher | Posted 10.11.2013 | Canada
David Christopher

Judging by the remarkable grassroots response from Canadians, it's clear that Big Telecom has totally misjudged the national mood. They're wasting millions on misleading propaganda and expensive ads that almost nobody believes. Canadians are uniting against the lies of Big Telecom in a big way, and the results have been spectacular.

What Big Telecom Is Really Afraid of: Competition

Steve E. Anderson | Posted 10.02.2013 | Canada Business
Steve E. Anderson

Canada's Big Three telecom giants are sounding increasingly desperate these days -- they're running expensive ads against foreign investment (read: Verizon). So what is Big Telecom really afraid of? Big Telecom's worst nightmare is seeing home-grown Canadian innovators finally have an equal platform to compete against their tired, bloated bureaucracies.

Big Telecom V.S. Canada -- Who Will Win?

David Christopher | Posted 09.24.2013 | Canada Business
David Christopher

Our high cellphone prices are acting as a real dead weight on our economy, stifling innovation and hampering job creation. Canada cannot afford to keep falling further and further behind our counterparts in the rest of the industrialized world. Why these higher monthly rates?

It's Official: Canadians Pay More for Cell Phones Than Almost Anyone

David Christopher | Posted 09.17.2013 | Canada
David Christopher

With a new report from the OECD placing Canada in 32nd place (out of 34) in terms of cell phone prices, the question is clear: Why is Canada falling so far behind the rest of the industrialized world? Our high prices are the direct result of the fact that 94 per cent of our broken wireless market is controlled by just three giant Big Telecom conglomerates. Many Canadians have no alternative to the high-cost Big Three.

Big Telecom Is Trying to Dupe You - Don't Buy It!

David Christopher | Posted 09.15.2013 | Canada Business
David Christopher

Big Telecom is up to its old tricks again. They've invested some of their record profits into an expensive PR campaign, including misleading full page newspaper ads, in a clear effort to try to convince Canadians that cell phone service is not as bad as we know it is. Canadians will be asking why the Big Three don't put that money instead towards addressing their systematic mistreatment of cell phone users.

Canadians Are Playing Broken Telephone With Big Telecom

David Christopher | Posted 09.11.2013 | Canada Business
David Christopher

Even after the CRTC and Industry Canada announcements, Canadians are still stuck with a broken wireless market, 94 per cent dominated by just three unaccountable Big Telecom conglomerates. It's become increasingly clear that Canadians need a long-term solution rather than a failed piecemeal approach.

PR? What's That Again?

Rachel Thexton | Posted 09.10.2013 | Canada British Columbia
Rachel Thexton

Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.

Media Relations -- Not for the Faint of Heart

Robert Waite | Posted 07.31.2013 | Canada Business
Robert Waite

Handling media relations, whether for a politician, a corporation or an NGO is not for the faint of heart. Or the weak of stomach -- I always tell new-to-the-job media relations specialists to lay in a supply of Maalox. And go easy on the Scotch.

Do You Suffer From Corporate Attention Deficit Disorder?

Nick Cowling | Posted 06.25.2013 | Canada Business
Nick Cowling

In a time where anyone with a smartphone can become a news aggregator or citizen journalist, corporations appear to following suit, and are coming down with a serious lack of continuity in their communications. I'm talking about how understanding what some companies are trying to stand for these days has become an impossible task.

Efficiency Shouldn't Win Out Over Etiquette

Karen Cleveland | Posted 05.12.2013 | Canada Living
Karen Cleveland

Send those thank you emails. Send them liberally and sincerely. While efficiency is key, particularly in a business capacity, I also appreciate doing business with nice people. Kindness and thoughtfulness go a long way in building and maintaining relationships, a distance that efficiency alone cannot.

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

Why Your Company Needs to Be "Liked"

Nick Cowling | Posted 02.03.2013 | Canada Business
Nick Cowling

Consider the rise of Likelihood to Recommend (L2R) as a business metric with growing appeal. Many large businesses have collapsed complex success metrics to judge their own business by asking customers: "Would you recommend me to others?" -- the foundation of L2R or Net Promoter Scores (NPS).