One story that Shapiro shared was of the challenges facing Houston Airport, where luggage would be available within eight minutes but passengers were at the luggage carousel within one minute and disgruntled about having to wait. The answer: airport staff created a longer path to collect luggage which took eight minutes, so luggage and passengers arrived at the same time.
While as small business owners we are moving in very different circles, we can all learn from what is happening in the big business world. Take your lead from your customers, not your competition -- it is your customers who will tell you what they want, and don't want. So listen, and act accordingly.
Much is written these days about storytelling as a way to make yourself or your business stand out, and it is a strategy that I strongly recommend. Yet recently I have witnessed ways how, as a speaker, it can backfire on you and instead of winning over your audience, can alienate the people listening to your talk. How?
If you do a favour for someone, do you keep an internal tally card tracking who has done what for who and then feel abused when the person or company doesn't reciprocate? You wouldn't be alone. But authors Bob Burg and John David Mann point out in their book, The Go-Giver, that it is the giving without thought of a return that really counts.
Some of the matches, especially in the semi-finals once you got down to the really skilled players, could have been easily won by either opponent, it was that close. But just like in business, you can be neck and neck with your competitors, and suddenly one of you gets ahead. So what did the winners do to make that happen?
When I started blogging over seven years ago, I was doing it purely because I liked to write. Obviously my attitude changed. One of the first inklings I had that I was on the wrong path with this blog business was when I hired a social media intern. She was reviewing all that we did, and was quick to point out that my blog looked "shitty." Her words, not mine.
When was the last time you did something completely new to you? So often we get into routines and stuck in our comfort zone. Stepping beyond those protective boundaries we have set for ourselves can end up being scary and a bit intimidating. Here's some pointers to consider as you embark on your firsts.
It is hard to believe that Company of Women is celebrating its 10th birthday. Where did the time go? As I reflect on the past, I share some lessons I have learned -- some the hard way. I guess I bought into the myth that women can do it all and I sure would try. Looking back I realize this was a big mistake
Women start businesses for a variety of reasons -- to address a need, to pursue a passion, or just to get away from life in the fast lane. Many seek more control over their lives, wanting the flexibility to work around the needs of their families, and their needs for an interesting life that stretches them and gives a sense of self. For myself it was a couple of life-changing experiences that had me take that leap of faith.
Our first trade show was a bit of a bust -- bottom line, we spent a lot of money and staff time on something that really did not generate much business, nor much awareness of our business. I've since participated in several trade shows, and here's some practical tips and questions to ask yourself before you embark on what can be an expensive -- and sometimes worthwhile -- venture.
While I may brief the speakers on the audience, their backgrounds and occupations, I can't predict the personality style of all those involved, which in turn impacts how they learn best and that's why some people will love a presentation, and others hate it. So here are some tips on how to read your audience!
Is it me, or do we have more princesses in the workplace? You know the type: women who think the world revolves around them. Lately I have come across this breed of young women who clearly have a high opinion of themselves and as a result come across as somewhat demanding -- that kind of attitude interferes at work.