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The conversation on the gig economy is often directed towards talent recruiters, HR managers and team leads but for the freelance relationship to be successful, organizations need to cultivate a genuine project mindset across their teams.
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This week I was on a panel at a professional association to talk about business networking. In my mind business networking is really no different than dating (I write a lot about dating, marriage, and...
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Many people in corporate roles fantasize about breaking free and launching an entrepreneurial venture. Three years ago I took the plunge and did just that, leaving behind a senior role in management consulting to start a talent marketplace for freelance consultants. Unfortunately, my business model didn't gain traction, but the experience was the best thing that ever happened to me professionally speaking.
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More so than any other time in the history of the post-industrial career, how work happens can be tailored and adapted to reflect individual needs and goals. Make the most of these opportunities by investing the time to create the foundations for your own version of a successful gig career.
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I run my business with house rules and boundaries in place, and I made the error of bending many of those policies to accommodate one person. Unfortunately, it resulted in them assuming all of our rules and agreements held no ground.
Of course you're p*ssed -- people are taking advantage of you and not compensating you fairly (or at all). It's frustrating to put your heart and soul into your business only to have nothing to show for it financially.
All too often, marketers of all industries will look at one piece of measurement and decide whether a campaign was successful or not. If sales are up, the campaign worked; if sales didn't move, the campaign flopped. But how can you measure the success of each of the campaign's elements? How can you make sure you're getting the most bang out of each of your marketing bucks?
The customer experience becomes more important now than ever in a down economy. Especially when shoppers are now open to the idea of visiting your competition, unless you provided them with a shopping experience previously, that they don't want to trade. The more loyal your customers are, the better positioned you are to survive a downturn.
Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.
Freelancers, especially writers and the ubiquitous 'consultant,' must have a significant amount of real world experience. To merely apply book learnin' to your freelance offerings will expose you as a lightweight.