Consulting

I Left My Job, Failed At A Startup, And Changed My Life

Kurtis Wilkinson | Posted 08.23.2016 | Canada Business
Kurtis Wilkinson

Many people in corporate roles fantasize about breaking free and launching an entrepreneurial venture. Three years ago I took the plunge and did just that, leaving behind a senior role in management consulting to start a talent marketplace for freelance consultants. Unfortunately, my business model didn't gain traction, but the experience was the best thing that ever happened to me professionally speaking.

3 Steps To Success In The Executive Gig Economy

Michael Carter & Caleb Rubin | Posted 06.09.2016 | Canada Business
Michael Carter & Caleb Rubin

More so than any other time in the history of the post-industrial career, how work happens can be tailored and adapted to reflect individual needs and goals. Make the most of these opportunities by investing the time to create the foundations for your own version of a successful gig career.

I Learned Not To Bend My Rules When Doing Business With Friends

Cheryl Muir | Posted 05.04.2016 | Canada Business
Cheryl Muir

I run my business with house rules and boundaries in place, and I made the error of bending many of those policies to accommodate one person. Unfortunately, it resulted in them assuming all of our rules and agreements held no ground.

3 Signs You're Giving Away Too Much Free Information

Cheryl Muir | Posted 04.27.2016 | Canada Business
Cheryl Muir

Of course you're p*ssed -- people are taking advantage of you and not compensating you fairly (or at all). It's frustrating to put your heart and soul into your business only to have nothing to show for it financially.

How to Get the Most Bang for Your Marketing Buck

Nick Cowling | Posted 12.08.2012 | Canada Business
Nick Cowling

All too often, marketers of all industries will look at one piece of measurement and decide whether a campaign was successful or not. If sales are up, the campaign worked; if sales didn't move, the campaign flopped. But how can you measure the success of each of the campaign's elements? How can you make sure you're getting the most bang out of each of your marketing bucks?

Eleven Tips for Wooing Customers

Cathrine Ann | Posted 10.02.2012 | Canada Business
Cathrine Ann

The customer experience becomes more important now than ever in a down economy. Especially when shoppers are now open to the idea of visiting your competition, unless you provided them with a shopping experience previously, that they don't want to trade. The more loyal your customers are, the better positioned you are to survive a downturn.

You're Breaking the Law on Facebook and Don't Even Know It

Jennifer Nachshen | Posted 07.09.2012 | Canada Business
Jennifer Nachshen

Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.

Should You Become a Freelancer? Probably Not

Bob Beaty | Posted 09.28.2011 | Canada Business
Bob Beaty

Freelancers, especially writers and the ubiquitous 'consultant,' must have a significant amount of real world experience. To merely apply book learnin' to your freelance offerings will expose you as a lightweight.