Consulting

How to Get the Most Bang for Your Marketing Buck

Nick Cowling | Posted 12.08.2012 | Canada Business
Nick Cowling

All too often, marketers of all industries will look at one piece of measurement and decide whether a campaign was successful or not. If sales are up, the campaign worked; if sales didn't move, the campaign flopped. But how can you measure the success of each of the campaign's elements? How can you make sure you're getting the most bang out of each of your marketing bucks?

Eleven Tips for Wooing Customers

Cathrine Ann | Posted 10.02.2012 | Canada Business
Cathrine Ann

The customer experience becomes more important now than ever in a down economy. Especially when shoppers are now open to the idea of visiting your competition, unless you provided them with a shopping experience previously, that they don't want to trade. The more loyal your customers are, the better positioned you are to survive a downturn.

You're Breaking the Law on Facebook and Don't Even Know It

Jennifer Nachshen | Posted 07.09.2012 | Canada Business
Jennifer Nachshen

Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.

Should You Become a Freelancer? Probably Not

Bob Beaty | Posted 09.28.2011 | Canada Business
Bob Beaty

Freelancers, especially writers and the ubiquitous 'consultant,' must have a significant amount of real world experience. To merely apply book learnin' to your freelance offerings will expose you as a lightweight.