Content Marketing

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What To Know Before Starting A Blog For Your Business

Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
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How to Get Content Marketing Right

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
Dove

Not All Social Media Campaigns Are Created Equal

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.
ASSOCIATED PRESS

Social Media Can Help Rebuild the Dwindling #LeafsNation

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
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How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.