Content Marketing

You're Being Judged. You Just Don't Know It

Mary Charleson | Posted 06.09.2016 | Canada Living
Mary Charleson

Dear 20-something, you're being judged. You just don't know it. You have somehow managed to graduate from high school, and in some cases college and university, without knowing how to use to, too and two. You mix up were, where and wear as well as there, their and they're. Notice how I said you're being judged? Not your being judged?

How Are Brands And Agencies Measuring The ROI Of Content?

Vitaly Pecherskiy | Posted 05.17.2016 | Canada Business
Vitaly Pecherskiy

As the digital revolution continues to transform the way in which companies market their products to consumers, brands and agencies are facing a whole new set of challenges previously unencountered in the industry. There remains industry-wide confusion as to how to effectively track the success metrics of both content and content distribution.

3 Signs You're Giving Away Too Much Free Information

Cheryl Muir | Posted 04.27.2016 | Canada Business
Cheryl Muir

Of course you're p*ssed -- people are taking advantage of you and not compensating you fairly (or at all). It's frustrating to put your heart and soul into your business only to have nothing to show for it financially.

Scale Your Marketing Strategy With Engagement And Automation

Reggie Ramone | Posted 04.18.2016 | Canada Business
Reggie Ramone

By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.

6 Tools To Improve Your Business Productivity

Madaline Zanni | Posted 03.30.2016 | Canada Business
Madaline Zanni

Within each work day, there are only so many hours you have to produce your best, which is why it's important to maximize and monitor the time you spend on anything. This of course leads to the difference between working more versus working smarter.

Focus On Technology Over Brand Experience At Your Own Risk

Joseph Donia | Posted 02.02.2016 | Canada Business
Joseph Donia

Brand experience, the way I approach it, focuses on creating positive emotional outcomes for every interaction with a brand, whether that person is a prospect, a buyer, or an employee. That experience can come via content, service experiences, telephone calls, or retail experiences, among others.

Trump: The World's Best Content Marketer?

Selena Cameron | Posted 02.02.2016 | Canada Politics
Selena Cameron

The one thing that has caught us off guard about Donald Trump: he's proven to be a savvy, reliable and, frankly, brilliant self-marketer. He knows what to say, when to say it, and to whom -- and how to elicit the reaction he wants when he needs it.

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2016 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

5 Digital Advertising Predictions For 2016

Vitaly Pecherskiy | Posted 12.15.2015 | Canada Business
Vitaly Pecherskiy

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.

How An Entrepreneur Can Market Like A Fortune 500

Tarek Riman | Posted 12.04.2015 | Canada Business
Tarek Riman

What small business and startups can learn from Fortune 500s? What can SMBs do as well as (or even better than) Fortune 500s, without a Fortune 500 budget? The answer is in changing consumer attitudes. Markets and marketing have undergone huge changes in the past decade. So have consumers.

How To Compete For The Scarcest Resource: Attention

Joseph Donia | Posted 11.09.2015 | Canada Business
Joseph Donia

We're awash in content. Blog posts, infographics, whitepapers, webinars. The list goes on. Investment in content marketing is a double-edged sword; more players, more content, and higher budgets mean more noise and less effectiveness. We're all competing for a scarce resource - attention.

Why Small Businesses Should Consider Outsourcing Marketing

Jeff Quipp | Posted 09.29.2015 | Canada Business
Jeff Quipp

It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.

How to Use Content Marketing to Maximize Brand Experience

Joseph Donia | Posted 09.18.2015 | Canada Business
Joseph Donia

Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2015 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

Understand Your Online Target Audience in Three Steps

Jennifer Osborne | Posted 07.08.2015 | Canada Business
Jennifer Osborne

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.

Not All Social Media Campaigns Are Created Equal

Joseph Donia | Posted 05.12.2016 | Canada Business
Joseph Donia

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.

Social Media Can Help Rebuild the Dwindling #LeafsNation

Jeff Quipp | Posted 05.02.2016 | Canada Business
Jeff Quipp

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.

How To Create a Well-Oiled Blog Machine

Jeff Quipp | Posted 04.25.2015 | Canada Business
Jeff Quipp

Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.

10 Questions Business Owners Should Ask Their Website Developer

Jennifer Osborne | Posted 04.23.2015 | Canada Business
Jennifer Osborne

You may think your website does not run the risk of a security breach, but think again. With the recent public security breaches of popular websites, it is time to reexamine your security measures and ensure you have the proper tactics set in place.

How to Get Your Business Noticed at the Superbowl

Jeff Quipp | Posted 03.30.2015 | Canada Business
Jeff Quipp

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.

If You Put it on the Internet, It's Content

Shirley Williams | Posted 03.09.2015 | Canada Business
Shirley Williams

Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

5 Lessons in Leadership From Ryerson's Top Female Executive

Lina Duque | Posted 01.27.2015 | Canada Business
Lina Duque

This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.

Why You Hate Digital Marketers

Sajeel Qureshi | Posted 01.12.2015 | Canada Business
Sajeel Qureshi

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.

How 'Organic' Viral Videos Are Really Created

Jeff Quipp | Posted 01.07.2015 | Canada
Jeff Quipp

A variety of paid, earned and owned media tactics are employed to boost awareness. But, it's paid promotion that really gets the ball rolling. After the right influencers are on board, and with paid ads running to promote the video, people start (ideally) taking notice.