Content Marketing.

The Modern SEO Guide For Entrepreneurs

Tarek Riman | Posted 03.14.2017 | Canada Business
Tarek Riman

How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry ...

Facebook Could Be The Mass Media Of Tomorrow

Mitch Joel | Posted 02.03.2017 | Canada
Mitch Joel

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi...

The Easiest Way To Navigate This Media Minefield

Mitch Joel | Posted 02.01.2017 | Canada
Mitch Joel

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outle...

Three Founders Weigh In On Digital Advertising In 2017

Vitaly Pecherskiy | Posted 12.23.2016 | Canada Business
Vitaly Pecherskiy

The three StackAdapt founders Ildar Shar, Yang Han, and Vitaly Pecherskiy weigh in on what's to come in the next year of digital advertising, and spea...

Micro-Influencers Prove Less Can Be More In Marketing

Lyda Mclallen | Posted 10.26.2016 | Canada Business
Lyda Mclallen

The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.

3 Trend Measurement Tools Your Business Needs

Tarek Riman | Posted 08.30.2016 | Canada Business
Tarek Riman

As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.

SEO In 2016 Has Evolved Beyond Simple Keywords

Tarek Riman | Posted 08.26.2016 | Canada Business
Tarek Riman

A sufficient SEO strategy today not only ensures your website ranks well for relevant, high-volume keywords, it must also account for brand integrity, customer support, conversions and data security. If you want to be successful, you need to be ready to address the full DNA of SEO in 2016.

Reach Canadian Consumers Through Niche Bloggers

Melody McKinnon | Posted 08.19.2016 | Canada Business
Melody McKinnon

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

AR And VR Are The New Tides Of Digital Pharma Wave

Awane Jones | Posted 06.30.2016 | Canada Business
Awane Jones

It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.

You're Being Judged. You Just Don't Know It

Mary Charleson | Posted 06.09.2016 | Canada Living
Mary Charleson

Dear 20-something, you're being judged. You just don't know it. You have somehow managed to graduate from high school, and in some cases college and university, without knowing how to use to, too and two. You mix up were, where and wear as well as there, their and they're. Notice how I said you're being judged? Not your being judged?

How Are Brands And Agencies Measuring The ROI Of Content?

Vitaly Pecherskiy | Posted 05.17.2016 | Canada Business
Vitaly Pecherskiy

As the digital revolution continues to transform the way in which companies market their products to consumers, brands and agencies are facing a whole new set of challenges previously unencountered in the industry. There remains industry-wide confusion as to how to effectively track the success metrics of both content and content distribution.

3 Signs You're Giving Away Too Much Free Information

Cheryl Muir | Posted 04.27.2016 | Canada Business
Cheryl Muir

Of course you're p*ssed -- people are taking advantage of you and not compensating you fairly (or at all). It's frustrating to put your heart and soul into your business only to have nothing to show for it financially.

Scale Your Marketing Strategy With Engagement And Automation

Reggie Ramone | Posted 04.18.2016 | Canada Business
Reggie Ramone

By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.

6 Tools To Improve Your Business Productivity

Madaline Zannes | Posted 11.02.2016 | Canada Business
Madaline Zannes

Within each work day, there are only so many hours you have to produce your best, which is why it's important to maximize and monitor the time you spend on anything. This of course leads to the difference between working more versus working smarter.

Focus On Technology Over Brand Experience At Your Own Risk

Joseph Donia | Posted 02.02.2017 | Canada Business
Joseph Donia

Brand experience, the way I approach it, focuses on creating positive emotional outcomes for every interaction with a brand, whether that person is a prospect, a buyer, or an employee. That experience can come via content, service experiences, telephone calls, or retail experiences, among others.

Trump: The World's Best Content Marketer?

Selena Cameron | Posted 02.02.2017 | Canada Politics
Selena Cameron

The one thing that has caught us off guard about Donald Trump: he's proven to be a savvy, reliable and, frankly, brilliant self-marketer. He knows what to say, when to say it, and to whom -- and how to elicit the reaction he wants when he needs it.

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2017 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

5 Digital Advertising Predictions For 2016

Vitaly Pecherskiy | Posted 12.15.2016 | Canada Business
Vitaly Pecherskiy

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.

How An Entrepreneur Can Market Like A Fortune 500

Tarek Riman | Posted 12.04.2016 | Canada Business
Tarek Riman

What small business and startups can learn from Fortune 500s? What can SMBs do as well as (or even better than) Fortune 500s, without a Fortune 500 budget? The answer is in changing consumer attitudes. Markets and marketing have undergone huge changes in the past decade. So have consumers.

How To Compete For The Scarcest Resource: Attention

Joseph Donia | Posted 11.09.2016 | Canada Business
Joseph Donia

We're awash in content. Blog posts, infographics, whitepapers, webinars. The list goes on. Investment in content marketing is a double-edged sword; more players, more content, and higher budgets mean more noise and less effectiveness. We're all competing for a scarce resource - attention.

Why Small Businesses Should Consider Outsourcing Marketing

Jeff Quipp | Posted 09.29.2016 | Canada Business
Jeff Quipp

It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.

How to Use Content Marketing to Maximize Brand Experience

Joseph Donia | Posted 09.18.2016 | Canada Business
Joseph Donia

Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2016 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

Understand Your Online Target Audience in Three Steps

Jennifer Osborne | Posted 07.08.2016 | Canada Business
Jennifer Osborne

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.

Not All Social Media Campaigns Are Created Equal

Joseph Donia | Posted 05.12.2016 | Canada Business
Joseph Donia

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.