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Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.
This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.
One of the core values I learned while in marketing at the Walt Disney Company is that a guest's experience is everything. Getting your brand beyond being perceived as a commodity (price, price, price) is critical to generating real brand value. A fundamental way you get to a better experience in today's digital centric world is to provide better content that your customers are hungry for.