Content

Do You Know The Social Media Secret?

Mitch Joel | Posted 03.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

Would You Buy From a Kindle Vending Machine?

Mitch Joel | Posted 04.05.2014 | Canada Business
Mitch Joel

When last year's Consumer Electronics Show (CES) rolled into Las Vegas, many were surprised and intrigued by Amazon's presence. They didn't have a typical booth on the trade show floor. Instead, they set up a Kindle vending machine inside the Las Vegas airport (near the ATM and soda pop).

If I Can't Read Your Website on My Phone, You're in Trouble

Hana Abaza | Posted 03.10.2014 | Canada Business
Hana Abaza

It has been argued that 2014 is the year of content, but what about how your audience consumes your content? Bottom line: if you aren't optimized for cross-platform usage, you're missing out. Here are a few key takeaways about marketing to cross-platform audiences in 2014.

Looking Back At The Top 2013 Marketing Trends [Infographic]

Hana Abaza | Posted 02.03.2014 | Canada Business
Hana Abaza

Looking back can be a great way to gain insight into the direction we're currently headed. Despite all of the changes in the marketing landscape over the last decade, the past 12 months alone indicate we're in for another big year of changes in 2014.

You Think You Know Google's Algorithm, But You Have No Idea

Jeff Quipp | Posted 09.30.2013 | Canada Business
Jeff Quipp

There are few things in life we can count on: death, taxes and changes to Google's algorithm. What does that mean? It means the same tricks that helped a company rank high last year may no longer help. In fact, they may hurt.

Baby, You Can Track My Online Activity

Mitch Joel | Posted 09.22.2013 | Canada Business
Mitch Joel

Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"

The Pageview Industrial Complex

Mitch Joel | Posted 08.11.2013 | Canada Business
Mitch Joel

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.

When It Comes to SEO, Content is King

Jeff Quipp | Posted 06.29.2013 | Canada
Jeff Quipp

Companies that once saw blogging as something they couldn't afford due to lack of time, resources, or interest must now rethink their position and start seeing it as something they can't afford not to do if they want to survive the new economy.

The Next Media Gamechanger

Diane Francis | Posted 06.01.2013 | Canada Business
Diane Francis

The biggest heist in history was when newspapers and magazines allowed Google to "crawl" their content to readers, to pay nothing and to sell ads around their stories. Google became, in other words, the ubiquitous newspaper right under the noses of proprietors who should have charged.

Are Brands Failing the Speed Test?

Mitch Joel | Posted 12.01.2012 | Canada Business
Mitch Joel

It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Cloud Computing and the Streaming of Everything Will Change Media Forever

Mitch Joel | Posted 10.09.2011 | Canada
Mitch Joel

Imagine a media world where the consumer has unlimited access (for a fee) to any piece of content on any of the devices they choose. This is the true promise of streaming that should get the traditional broadcasters and publishers either extremely nervous or amazingly innovative.