The universities are actually addicted to cheap contract instruction. They can't get enough of it, and crave more. And of course, like most addicts, they are in denial that there is a problem. The sensible thing would be rehabilitation. This will almost certainly require an outside intervention.
For whatever, reason, Canadians and hockey fans have tended to direct their glare at the players. They misguidedly view their occasional idiocy and always-present lack of financial knowledge with blame. With all due respect to Canadians, our values of socialism and unity are flawed. At least, in this case.