Corporate Sponsorship

Corporate Sponsors: Don't Show Off, Show us Something

Anne Day | Posted 01.19.2013 | Canada Business
Anne Day

What is it about big corporate sponsors that they don't get that the hard sell just doesn't work any more and that they'd win over more customers if they just gave useful information instead of the sales pitch on how wonderful they are? Boring the audience does not win people over. So here's my tips to corporate sponsors.

A Modern Approach to the Olympics: Have Multiple Cities Host Instead of One

Justin Beach | Posted 10.13.2012 | Canada
Justin Beach

2012-07-25-olympicbanner.pngIt is a terrible idea for any modern city to host the Olympics. The price tag alone should cause the mayor of any city to run screaming. It seems to me that the best way to put the focus back where it belongs is to break up the Olympics. Allow cities to bid on specific events that they already have facilities for. Allow sponsors and media companies to bid on specific events as well. This would reduce the cost, the impact on the cities themselves and the need for the military to be involved in security. The key, I think, is to stop trying to make modern cities fit the Olympics and make the Olympics fit the modern world.

Tag Heuer To Tiger Woods: Goodbye, Good Luck

CP | Posted 10.10.2011 | Canada Business

GENEVA - Swiss watchmaker Tag Heuer says it's ended its 10-year commercial relationship with Tiger Woods and hopes he can "overcome his difficulties."...